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Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20
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Shakey’s Initial Public Offering: The Dilemma of Investing
Maria Theresa Manalac; Stefanie Mae Margaret Jakosalem; Sandeep PuriCase IVEY-9B19N021-EFinance, StrategyIn early December 2016, a student member of the Philippine Fund of the finance lab at the Asian Institute of Management was wondering whether to invest in the initial public offering (IPO) of Shakey’s Pizza Asia Ventures Inc. (Shakey’s). Shakey’s was theStarting at €8.20
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Shakey’s Initial Public Offering: The Dilemma of Investing - Teaching Note
Maria Theresa Manalac; Stefanie Mae Margaret Jakosalem; Sandeep PuriTeaching Note IVEY-8B19N021-EFinanceTeaching note for product 8B19N021.Starting at €0.00
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Zerodha: Sustaining a Leadership Position in India
Vipul Kumar Singh; Sandeep PuriCase IVEY-9B19A048-EEntrepreneurship, Marketing, StrategyIn January 2019, the low-cost brokerage house Zerodha emerged as India’s largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200–300 per cent annually; however, the company now needed a strategy to maintain andStarting at €8.20
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Zerodha: Sustaining a Leadership Position in India - Teaching Note
Vipul Kumar Singh; Sandeep PuriTeaching Note IVEY-8B19A048-EMarketingTeaching note for product 9B19A048.Starting at €0.00
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Coca Cola España: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269Knowledge and Communication, MarketingEl caso analiza el uso que Coca-Cola España hace de los medios de comunicación social y de la Web 2.0 para llegar a un público que ya no sintoniza con los medios de comunicación de masas. También trata el desarrollo actual del marketing online y las similitudes y diferencias que existen entre diversas plataformas de medios sociales.Starting at €8.20
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The Holcim Acquisition: Cementing SMC’s Leadership in the Philippines - Teaching Note
Maria Theresa Manalac; Yusoph Maute; Sandeep PuriTeaching Note IVEY-8B21N006-EFinanceTeaching note for product 9B21N006.Starting at €0.00
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The Holcim Acquisition: Cementing SMC’s Leadership in the Philippines
Maria Theresa Manalac; Yusoph Maute; Sandeep PuriCase IVEY-9B21N006-EFinanceIn May 2019, a retail investor in the Philippines had to decide whether or not to immediately sell his shares in Holcim Philippines, Inc (HPI). The San Miguel Corporation had just announced the acquisition of around 86 per cent controlling interest in HPI. The price of HPI had increased considerably in the months leading up to the acquisition announcement, and this investor was anticipating a large gain. Now, he needed to run a fair value estimat...Starting at €8.20
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Google: Targeting the Health Care Market with Fitbit
Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio RodriguezCase IVEY-9B21M075-EMarketing, StrategyAlphabet Inc.’s Google LLC (Google) purchased Fitbit Inc. (Fitbit) in November 2019 for US$2.1 billion, marking its foray into health care, and by January 2021, the US Department of Justice was conducting a probe into the Google–Fitbit merger amid FitbitStarting at €8.20
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B9 Beverages: From Start-Up to Scale-Up
Sandeep Puri; Shalki Goel; Sanchita Krishna; Babak Hayati; Rakesh SinghCase IVEY-9B19A008-EEntrepreneurship, Marketing, StrategyIn May 2018, B9 Beverages Private Limited (B9 Beverages), the owner of craft beer Bira 91, reached a total of over US$100 million in funding after receiving $50 million from Sofina SA, a Belgian investment firm. This third round of funding would allow the company to meet the various objectives that the founder and chief executive officer had planned for the company’s new Bira 91. He wanted his India business to break even by 2019 and expand fivef...Starting at €8.20