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Addiopizzo - Teaching Note: Mafia, Anti-Mafia or Hiding in the Grey Area
Vaccaro, Antonino; Ribera, AlbertoTeaching Note BET-5-EBusiness Ethics and Corporate Social ResponsibilityThis teaching note discusses the Addiopizzo case study. It is a relatively flexible case that can be used in several courses, for example, business ethics, corporate social responsibility, leadership, entrepreneurship, small and medium-size business management, and geopolitics.Starting at €0.00
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Samia Mazari: Building a Personal Brand
Oliver, Xavier; Sastre Boquet, IsaacCase M-1388-EKnowledge and Communication, Leadership and People Management, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Starting at €8.20
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Betty's Wines - Teaching Note: Ethical problems of an "organic" narcissistic entrepreneur
Vaccaro, AntoninoTeaching Note BET-26-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementBetty is a very famous wine entrepreneur who works in the natural/organic wine sector. Although she has gained outstanding international success, she struggles to manage her team. The case is based on the notes of interviews made with Betty and one of her collaborators as a part of a 4-year project in which IESE's Center for Business in Society explored ethical and responsibility issues in the organic wine-making sector. Any kind of personal, org...Starting at €0.00
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Premià de Dalt (A and B) - Teaching Note: Privatization in the Name of Security
Giuseppe Giura; Vaccaro, AntoninoTeaching Note BET-25-EBusiness Ethics and Corporate Social Responsibility, Service and Operations ManagementIn 2018, the people of Premià de Dalt, a small town north of Barcelona (Spain), started to be seriously concerned about security. Indeed, the local police (Policia Urbana) had received an anomalously high number of reports of home burglaries. The mayor of the city was urged to find an immediate and effective solution. This situation was part of a much larger problem affecting Barcelona's metropolitan area. Most of the responsibility for security ...Starting at €0.00
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Premià de Dalt (B): Privatization in the Name of Security
Giuseppe Giura; Vaccaro, AntoninoCase BE-209-EBusiness Ethics and Corporate Social Responsibility, Service and Operations ManagementIn 2018, the people of Premià de Dalt, a small town north of Barcelona (Spain), started to be seriously concerned about security. Indeed, the local police (Policia Urbana) had received an anomalously high number of reports of home burglaries. The mayor of the city was urged to find an immediate and effective solution. This situation was part of a much larger problem affecting Barcelona's metropolitan area. Most of the responsibility for security ...Starting at €5.74
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Guidant Corporation: Disclosure or non Disclosure Dilemmas in the Pacemaker Industry
Vaccaro, AntoninoCase BE-168-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeGuidant Corporation is a high-tech startup producing medical devices such as pacemakers, defibrillators and coronary stent systems. Toward the middle of 2002, Guidant discovers that some of its pacemakers and defibrillators, which had been sold and implanted in thousands of patients, had a technical problem and could fail to deliver an electric shock when one was needed. The company faces the dilemma of whether or not to disclose the information ...Starting at €8.20
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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What Should I Do if I End-up Working in a Corrupted Network
Vaccaro, AntoninoTechnical Note BEN-130-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, StrategyImagine that one day you receive a phone call from a headhunter. You get a very interesting offer. Nice salary (20% more than your current one), more responsibilities, a lot of fringe benefits. It really seems to be the opportunity you were looking for, so you accept the offer without hesitation. During the few first months, you are happy with the new job. People are nice, the work is not as stressful as you expected, but, after some time, you st...Starting at €8.20
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Deadly Advertising: The Tobacco Case (B)
Olale, Esther; Vaccaro, AntoninoCase BE-177-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €5.74
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The EDP Foundation - Teaching Note
Vaccaro, Antonino; Ramus, TommasoTeaching Note BET-7-EBusiness Ethics and Corporate Social ResponsibilityThis is a quite flexible case that can be used in a variety of ways in courses on the management of non-profit and social enterprises, business ethics and corporate social responsibility, corporate communication, crisis management, decision making, etc. The main theme concerns the management of stakeholders' expectations in the context of compensatory programs.Starting at €0.00