Deadly Advertising: The Tobacco Case (B)

By Olale, Esther / Vaccaro, Antonino

Economics Business Ethics and Corporate Social Responsibility Corporate Governance

The case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.

Collection: IESE (España)

Ref: BE-177-E

Format: PDF

Number of pages: 3

Publication Date: Sep 3, 2012

Language: English

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Year: 2011

Geographic Setting: Estados Unidos

Deadly Advertising: The Tobacco Case (B)

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Deadly Advertising: The Tobacco Case (B)

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Deadly Advertising: The Tobacco Case (B)

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