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Cómo redefinir un sector en beneficio propio
Ferraro, FabrizioArticle ART-1646Innovation and Change, StrategyEn 1939, a los 26 años, Lew Wasserman llegó a Los Ángeles con la agencia de artistas MCA. Durante los siguientes treinta años convirtió esta firma periférica en el estudio más importante de Hollywood. ¿Cómo se las apañó un intruso como él para cambiar totalmente el panorama competitivo de la industria cinematográfica? El análisis de su fascinante trayectoria revela el proceso por el que una empresa puede alcanzar la llamada ventaja arquitectónic...Starting at €8.20
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Shaping an Industry in Your Favor
Ferraro, FabrizioArticle ART-1646-EInnovation and Change, StrategyIn 1939, at the age of 26, Lew Wasserman arrived in Los Angeles with the talent agency MCA. Over the next three decades, he took MCA from a peripheral player to becoming the dominant studio in Hollywood. How did an outsider manage to change the competitive landscape of the entire moviemaking industry so completely? A study of this fascinating historical account reveals the process by which a firm can achieve architectural advantage. Managers ma...Starting at €8.20
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Responsible Investing Takes Root
Ferraro, FabrizioArticle ART-2314-EFinance, StrategyResponsible investment is moving from being a niche in the asset management universe to increasingly becoming mainstream. In Europe, especially, it appears to be taking off. This article identifies some of the key drivers and the challenges that responsible investment poses to investors and managers as they try to take this novel field and embed it into their institutional practices. Looking to the future, the author highlights three areas that h...Starting at €8.20
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Three Trends That Will Change How You Manage
Ferraro, Fabrizio; Cassiman, BrunoArticle ART-2640-EInnovation and Change, Leadership and People Management, StrategyBuilding on research in the field of strategic management, this article develops a framework to think about three emerging challenges: Globalization, Digitization and Politicization. How can corporate leaders confront this 21st century brand of "GDP"? CEOs will have to change how they allocate resources by becoming Arbitrageurs; adopt the mind-set of strategic Experimenters; and become Orchestrators of Hybrid Organizations, h...Starting at €8.20
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Hoja de ruta para ejecutar con éxito la estrategia
Ferraro, Fabrizio; Argüelles, José Miguel; Maoret, MassimoArticle ART-3127Strategy¿Cómo ejecutar la estrategia eficazmente? Según concluyen los autores tras analizar la literatura académica, cientos de casos empresariales y entrevistas a altos directivos, no basta con tomar decisiones económicas bien razonadas. Este artículo define el concepto de "liderazgo estratégico" tal y como lo entienden los profesores del departamento de Dirección estratégica del IESE. También presentan una hoja de ruta para ejecutar con éxito la estrat...Starting at €8.20
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Saving Troubled Stutts Corporation: Information Known Only to Evenson
Bodily, Samuel E.Case DARDEN-QA-0714-EDecision AnalysisThis case, part of a series (see also UVA-QA-0712, UVA-QA-0713, and UVA-QA-0715), contains information known only to Evenson. Two individuals own all the capital in Stutts Corporation. Decker owns all the debt and Evenson owns all the equity. Unless Decker and Evenson supply workout loans, Stutts will become bankrupt immediately. If they do provide the loans, Stutts will go into three possible states: recover, restructure, liquidate. The payouts ...Starting at €8.20
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Darden's Luckiest Student 2008
Pfeifer, Phillip E.; Bodily, Samuel E.Case DARDEN-QA-0717-EDecision AnalysisThe case describes a three-factor, full-factorial experiment run in conjunction with the Darden's Luckiest Student event of 2008. Prior to identifying Darden's Luckiest, all 300 first-year students made binding decisions between varying amounts of cash and the opportunity to select one of two identical briefcases. One briefcase contained $18,750; the other contained $0. Students are asked to analyze the results of the experiment and draw conclusi...Starting at €8.20
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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Case DARDEN-QA-0720-EDecision AnalysisSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Starting at €8.20
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Intrinergy: Carbon Offsets (A)
Bodily, Samuel E.; Ogilvie, Brandon; Brohl, BrettCase DARDEN-QA-0737-EDecision AnalysisThe A case describes the decision the BurMills textile company will make regarding whether to change from producing their own steam to outsourcing their steam production to Intrinergy. BurMills can calculate the present value of cost flows for three alternatives: producing their own steam from burning natural gas, outsourcing to Intrinergy with either a fixed price contract, or with a price contract that floats with the natural gas price at Henry...Starting at €8.20
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FLORA (B): National
Bodily, Samuel E.; Ovchinnikov, Anton S.Case DARDEN-QA-0755-EDecision AnalysisIn this, the second of a two-case decision analysis series, an entrepreneur must decide whether there are additional benefits from operating in more than one U.S. city. He explores the business model of operating local production facilities in major cities, metro areas with a population of over one million. Going national in year three would allow for a year four launch. Again, the entrepreneur must choose between a discounted and a premium strat...Starting at €5.74