Three Trends That Will Change How You Manage

Description

Building on research in the field of strategic management, this article develops a framework to think about three emerging challenges: Globalization, Digitization and Politicization. How can corporate leaders confront this 21st century brand of "GDP"? CEOs will have to change how they allocate resources by becoming Arbitrageurs; adopt the mind-set of strategic Experimenters; and become Orchestrators of Hybrid Organizations, harnessing diversity and ambiguity as a source of competitive advantage. Above all, they will need to get comfortable with blending different logics and thinking afresh about how they create, capture and sustain value.

Keywords

Android arbitrageurs digitization Eric Schmidt European Court of Justice experimenter GDP globalization hybrid iOS Larry Page orchestrator Paul Polman Philip Selznick plural identity politicization reverse innovation right to be forgotten Sergey Brin social responsibility stakeholder demands strategy transaction costs Unilever value chain Westphalian Order