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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €8.20
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Angel Toy
Huang J.; Rosenberg, MikeCase ASN-35-EFinance, Knowledge and CommunicationBefore leaving for Spain, Joe was working for his family' business, Angel Toy Corporation. Angel Toy had acquired two cartoon licenses which Joe was in charge of. Everything had gone smoothly, but inventory had not arrived yet and he wanted to make sure that things were running smoothly. A weekly industry email was sent out every Wednesday to update on what was happening in the toy biz. He had just read an AP about a particular toy company. Appla...Starting at €8.20
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Grupo Prisa
Vergés S.; Rosenberg, Mike; Tàpies, JosepCase DG-1468-EStrategyThe Prisa Executive Committee is deciding on its strategy to compete with its main international rivals. The case describes Grupo Prisa's structure, the growth and diversification processes undertaken up to 2004, and its expansion into the Spanish-speaking world. It also analyzes the group's main rivals in Spain and beyond.Starting at €8.20
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Ficosa International. Expansión internacional
Caldart, Adrian; Canals, JordiCase DG-1415StrategyEl caso se centra en la decisión de adquisición, por parte de la empresa de componentes de automoción Ficosa International, del negocio de espejos retrovisores de su competidor Magneti Marelli. El caso muestra además cuál fue la evolución en la estrategia corporativa de la empresa, que partiendo de un posicionamiento limitado a la Península Ibérica, expandió sus negocios hacia los principales países productores de automóviles de la UE y, más tard...Starting at €8.20
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Ficosa International. Expansión Internacional - Nota del Instructor
Caldart, Adrian; Canals, JordiTeaching Note DGT-30StrategyNota del instructor preparada como una ayuda para el profesor en el uso en clase del caso DG-1415 Ficosa International. Expansión Internacional.Starting at €0.00
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Internacionalización de Telefónica España, S.A. - Nota del Instructor
Ricart, Joan Enric; García Pont, Carlos; Knief C.Teaching Note DGT-15Leadership and People Management, Strategy(See case DG-1136)Starting at €0.00
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Managing Creativity and Innovation in Organizations
Massa, Lorenzo; Rosenberg, MikeTechnical Note SMN-688-EInnovation and Change, StrategyThe technical note explores the tensions between organizational structures and innovation. Building on Teresa Amabile's work on creativity, the note explains how management systems and structures have the potential to enhance innovation. After presenting the personality traits of creative individuals and distinguishing the types of innovation processes (radical vs. incremental), it then identifies how informal organization and semi-structures can...Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanTeaching Note MT-34-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Argentina in Crisis (B)
Caldart, Adrian; Gual, JordiCase ASE-410-EEconomicsThe case analyzes the evolution of the Argentine economy after the political and economic crisis which leads to the abandonment of convertibility at the beginning of 2002. The case studies the economic policies implemented during 2002 and up to the election of the new president, Néstor Kirchner in May 2003.Starting at €5.74