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Mavi: Fashioning a Path to Brand Growth
Avery, Jill; Yucaoglu, GamzeCase HBS-517075-EMarketingThis case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from the previous year. Growth rates like these were becoming routine at Mavi. But, the path to growth was getting more challenging, and Turkven, Mavi's pri...Starting at €8.20
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KITEA (A): Democratizing Furniture in Morocco
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719420-EStrategyThe case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA's origins and provides a detailed overview of the business plan that enabled Benkirane to bring affordable modern furniture in flatpacks to the Moroccan market, which had previously been dominated by unorganized artisans. ...Starting at €8.20
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KITEA (B): Getting Ready to Face IKEA
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719421-EStrategyThe case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA's entry. After incurring losses for the first time in 2013, KITEA had bounced back and recorded profits and growth in 2014 and 2015. The improvements in supply chain management, product range, and relationships with stakeholders that ...Starting at €5.74
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Riña entre guionistas
Mehta, Kandarp; Stein, GuidoExercise NEGE-20Decision Analysis, Leadership and People ManagementUn ejercicio que plantea la discusión entre dos guionistas por quién debe ir primero en los créditos de una película.Starting at €8.20
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Acibadem Healthcare Group
Herzlinger, Regina E.; Cekin, Esel; Kindred, Natalie; Yucaoglu, GamzeCase HBS-315120-EThis case focuses on Ac badem Healthcare Group's, Turkey's only premium nationwide hospital network, potential expansion strategies after it was acquired by International Healthcare Holdings Berhad (IHH) in 2011, the world's second-largest publicly listed health care group and a private hospital leader in Singapore and Malaysia. By providing perspectives on both Ac badem and IHH-Parkway-Pantai's operational models, growth aspirations, collabora...Starting at €8.20
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Allianz Turkey: Focus on the Customer (A)
Sasser, W. Earl, Jr.; Yucaoglu, GamzeCase HBS-316093-EService and Operations ManagementAt the age of 39, Solmaz Alt n took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost control. Consequently, customer satisfaction was suffering. Despite the growing Turkish economy and a favorable regulatory environment, Solmaz was struggling to grow the company without ...Starting at €8.20
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Multiparty Negotiation
Mehta, Kandarp; Stein, GuidoTechnical Note NEGN-4-ELeadership and People ManagementIn a multiparty negotiation, is one where it is frequently difficult to identify who wants what and how to get what we want in this dynamic situation. This document tries seeks to understand and explain what are some of the biggest challenges in multiparty negotiations.Starting at €8.20
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La negociación intercultural
Mehta, Kandarp; Stein, GuidoTechnical Note NEGN-3Leadership and People ManagementEn esta nota técnica se explican los matices de las negociaciones en contextos multiculturales y se describen las razones por las que las diferencias culturales se ponen de manifiesto en los procesos de negociación. Para ello, se recurre en numerosas ocasiones al clásico de Jeanne M. Brett Negotiating Globally, que, a su vez, recopila las investigaciones realizadas, sobre todo, en el campo de la psicología cultural.Starting at €8.20
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Five Essential Strategies for Creative Negotiations (Portuguese Version, Brazil)
Mehta, KandarpArticle ART-2273-PBEntrepreneurship, Innovation and ChangeFrom the corridors of political power to the boardroom, the ability to hold your own around the negotiating table is a vital element of success in today's world. Unfortunately, many negotiations end in deadlock. This is partly because many negotiators are unable to come up with creative, integrative deals, which research shows are a significant variable in reaching a conclusion satisfactory to both parties. Using a role-play-based experiment, the...Starting at €8.20
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Corporate Venture Pitch: Emprendedor 2
Mehta, KandarpExercise NEGE-25Entrepreneurship, FinanceSerie de seis breves documentos donde se exponen situaciones de roles de emprendedores e inversores. Tres de ellos plantean contextos de intraemprendimiento dentro de una empresa; los otros tres, escenarios de inversores en proyectos innovadores. En estos últimos, se incluyen fichas de evaluación para la toma de decisiones.Starting at €8.20