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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Case HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Starting at €8.20
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Cerveza Corona (A)
Deshpande, RohitCase HBS-503S01MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. A principios de junio de 1997, el presidente y vice CEO de Grupo Modelo se revisa el desempeño de cerveza Corona en el mercado de EE.UU.. A pesar de una tasa de crecimiento mucho mayor volumen de ventas, Corona todavía arrastraba Heineken, la marca de cerveza importada # 1 en el mercado de EE.UU.. Podría superar a Heineken y, si es así, ¿qué cambios necesarios estrategia de...Starting at €8.20
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A Global Leader's Guide to Managing Business Conduct
Paine, Lynn S.; Deshpande, Rohit; Margolis, Joshua D.Article HBS-W1109A-EAn extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior. But meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of most companies today fall short of addressing multinationals' basic responsibilities, let alone such vexing issues as how to stay competitive in markets where rivals follow different rule...Starting at €8.20
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China Life: Microinsurance for the Poor
Cole, Shawn; Xu, LileiCase HBS-212030-EFinanceChina Life must decide whether to accept the government's "invitation" to develop a microinsurance product for the rural poor. Can it be done profitably?Starting at €8.20
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BASIX (Abridged)
Cole, Shawn; Tufano, PeterCase HBS-213035-EFinanceBASIX, an Indian microfinance corporation, must decide whether to continue to sell weather insurance to its clients. A brand-new financial product, weather insurance pays if measured rainfall during the growing season falls below a pre-specified limit. Mr. Sattaiah, managing director of the BASIX's bank, considers a revised insurance policy for the coming season, weighing the costs and potential risks of expanding the product against the potentia...Starting at €8.20
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Nirvana Vihar Rehabilitation Homes
Cole, Shawn; Rotenberg, Andreas; van den Aarssen, ThomasCase HBS-217013-EFinanceKumar Builders KUL was finally nearing completion on the four luxury condominium towers that comprised the first phase of its bold vision for the redevelopment of more than 70-acres of prime real estate in downtown Pune, India. The Nirvana Hills development also involved working with the Slum Redevelopment Authority to relocate and build on the site homes in towers for at least 20,000 slum dwellers and restoring much of the site to green space. A...Starting at €8.20
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Farmers Business Network: Putting Farmers First
Cole, Shawn; He, TonyCase HBS-217025-EFinanceStarting at €8.20
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Meridiam Infrastructure Africa: Madagascar Airports
Cole, Shawn; Schenk, LynnCase HBS-218068-EFinanceStarting at €8.20
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Root Capital and the Efficient Impact Frontier
Cole, Shawn; Reimers Brumme, Caitlin LindsayCase HBS-218084-EIn 2015 Root Capital, a pioneer in the impact investing space, began to explore how to more systematically integrate impact and financial management. After much deliberation, Root Capital landed on ex-ante rating system for any potential investment which produced a proprietary expected impact. With this tool in place, Root Capital had an integrated picture of impact and financial performance for a loan, and across its portfolio. The next question...Starting at €8.20