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Cerveza Corona (A)
Deshpande, RohitCase HBS-503S01MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. A principios de junio de 1997, el presidente y vice CEO de Grupo Modelo se revisa el desempeño de cerveza Corona en el mercado de EE.UU.. A pesar de una tasa de crecimiento mucho mayor volumen de ventas, Corona todavía arrastraba Heineken, la marca de cerveza importada # 1 en el mercado de EE.UU.. Podría superar a Heineken y, si es así, ¿qué cambios necesarios estrategia de...Starting at €8.20
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The Balance of Payments and the Exchange Rate
Argandoña, AntonioTechnical Note ASEN-207-EEconomicsThis note begins by examining the structure and significance of a country's balance of payments. It goes on to examine the concept of exchange rates and similar mechanisms, how foreign exchange markets work, the theory of fixed interest rates and the main exchange rate regimes. It concludes with a study of the main factors determining exchange rates in the short, medium and long term.Starting at €8.20
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La República Federal Alemana desde la Segunda Guerra Mundial
Argandoña, Antonio; Nicholson, P.Case ASE-261EconomicsSe describe la evolución de la República Federal Alemana desde la segunda guerra mundial hasta la actualidad, con particular énfasis en los años ochenta y principios de los noventa. Se presta particular atención a las políticas macroeconómicas e industriales, con objeto de dar una explicación al proceso de crecimiento, a la estructura productiva, a los problemas que han surgido y a las soluciones que se han dado a los mismos. (Also available in E...Starting at €8.20
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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
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India's Amul: Keeping up with the Times, Teaching Note
Deshpande, Rohit; Khanna, Tarun; Arora, NamrataTeaching Note HBS-517105-EMarketingTeaching note for case 516116.Starting at €0.00
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Branding Yoga, Teaching Plan
Deshpande, RohitTeaching Note HBS-512079-EMarketingTeaching Plan for 512025.Starting at €0.00
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Tyra Banks: Personal Branding, Teaching Plan
Deshpande, RohitTeaching Note HBS-513096-EMarketingTeaching Plan for Product #513703.Starting at €0.00
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Building Brand Infosys, Teaching Plan
Deshpande, RohitTeaching Note HBS-516018-EMarketingTeaching plan for case 513003.Starting at €0.00
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France since the Second War
Argandoña, Antonio; Hernández, A.Case ASE-265-EEconomicsStarting at €8.20