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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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YU Ranch: Growing a Sustainable Business
Rod E. White; Hadi Chapardar; Ryan WhiteCase IVEY-9B15M038-EEntrepreneurship, StrategyThe founder and owner of YU Ranch is selling all of the Texas Longhorn beef the ranch can produce. YU Ranch's grass-fed, sustainable beef is substantially leaner and healthier than conventionally produced beef. This highly differentiated product is sold at a premium to selected restaurants, food service companies and at the farm-gate. The local consumer segment has been tapped, while local businesses and distant customers need to be supplied. Wit...Starting at €8.20
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The Canadian Television Industry Confronts Subscription Video on Demand
Adam Fremeth; Rod E. White; Kartik RaoCase IVEY-9B16M072-EStrategyIn late 2015, developments in the Canadian television industry led the incumbent players to reconsider their traditional distribution strategies. The conflux of changes to technology, regulatory reforms, and consumption patterns was complicated by the entry of new players, forcing established firms to consider revising their business models. The regulated oligopolistic industry structure that once protected the players and ensured superior perfor...Starting at €8.20
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ING Insurance Asia/Pacific
Rod E. White; Paul W. Beamish; Andreas SchotterCase IVEY-9B06M083-EStrategyThe new chief executive officer (CEO) of ING Insurance Asia/Pacific wants to improve the regional operation of the company. ING Group was a global financial services company of Dutch origin with more than 150 years of experience. As part of ING International, ING Insurance Asia/Pacific was responsible for life insurance and asset/wealth management activities throughout the region. The company was doing well, but the new CEO believed that there we...Starting at €8.20
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Alsea: A New CEO Comes on Board - Teaching Note
Jose Antonio Davila; Ernesto Bolio; Rod E. White; W. Glenn Rowe; Selena Shannon PritchardTeaching Note IVEY-8B17M112-EStrategyTeaching note for product 9B17M112.Starting at €0.00
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Closing the Gap - Facing the Future (B)
Rod E. White; Rida EliasCase IVEY-9B10M052-EEntrepreneurship, StrategyThis is a supplement to Closing the Gap - The Changing Home Care Environment (A) case, product #9B10M051. The regulations in the home care industry are changing. The industry is moving toward consolidation and favouring large companies. Closing the Gap reaches a crossroad. In this (B) case, students will be asked to evaluate an acquisition possibility and advise the chief executive officer whether the acquisition will be a successful one or not.Starting at €5.74
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Fortis Inc. and the $11.8 Billion ITC Decision - Teaching Note
Rod E. White; W. Glenn Rowe; Selena Shannon PritchardTeaching Note IVEY-8B18M020-EStrategyTeaching note for product 9B18M020.Starting at €0.00
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Pricing Policies That Protect Your Brand
Israeli, Ayelet; Zelek, Eugene F., Jr.Article HBS-R2002E-EMarketingcrafting and enforcing pricing policies that discourage anyone from advertising or selling a firm's products at an unauthorized discount. This article lays out the four steps essential to designing and enforcing policies with teeth that stay on the right side of antitrust law.Starting at €8.20