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Progress Technologies
Pijoan, D.; Baucells Alibés, ManelCase AD-253-EDecision Analysis, EconomicsA manager wants to estimate the sales volume for next year using a list of current and potential customers. For each customer, he has the possible sale and the probability of such sale.Starting at €8.20
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Auctions and Bidding
Baucells Alibés, ManelTechnical Note ADN-261-EDecision Analysis, EconomicsThis note introduces and analyses the four basic types of auctions: the ascending bid auction (oral or English auction), the descending bid auction (Dutch auction), the first-price sealed bid auction, and the second-price sealed bid auction. The author discusses the optimal bidding strategies for each type of auction under certain assumptions. The note includes an Exhibit that derives the optimal equilibrium strategies in first-price sealed bid a...Starting at €8.20
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Language Exchange Club (LEC)
Baucells Alibés, Manel; de Santiago, Rafael; Malagrida, SergioCase AD-320-EService and Operations ManagementThe case deals with assigning people to jobs. It focuses particularly on how to streamline team creation as effectively as possible. Although the case deals specifically with forming groups in one of IESE's clubs, the methodology may be easily applied to any other type of team.Starting at €8.20
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Dealing with Conflicting Objectives: Multicriteria Analysis and Heuristics
Baucells Alibés, Manel; Lobanova A.Technical Note ADN-271-EDecision Analysis, Economics, Knowledge and CommunicationThe note is divided in two parts. The first part of this note explains how to apply a standard methodology to make explicit trade-offs between conflicting objectives. The second part, explores decision rules or heuristics that people often use to avoid making trade-offs, and discusses the reliability of such rules.Starting at €8.20
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Real Estate Business - Teaching Note
Beusmans, G.; Baucells Alibés, ManelTeaching Note ADT-21-EDecision Analysis, Economics, FinanceThis teaching note was prepared as an aid to instructors in the classroom use of case AD-296-E Real Estate Business.Starting at €0.00
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Basics of statistics
Bardolet Urgellès, David; Baucells Alibés, Manel; Gómez, JavierTechnical Note ADN-256-EDecision Analysis, EconomicsThis technical note reviews the most basic concepts of statistics. Some measures of centrality (mean and median) are introduced, along with the most commonly used measures of variability (variance, standard deviation and range). The note is intended for students who need to revise the basic concepts that will later be used in the quantitative analysis courses.Starting at €8.20
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Math skills warm-up
Bardolet Urgellès, David; Baucells Alibés, Manel; Gómez, JavierTechnical Note ADN-255-EDecision Analysis, EconomicsThis technical note reviews some basic concepts of mathematics. It brushes up some notions of arithmetic and percentages, and provides a brief review of equations and the functions of a variable. At the end, it includes a few related exercises. The note is aimed at students who need to revise the basic concepts that will later be used in the quantitative analysis courses.Starting at €8.20
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Starbucks Corporation: Fighting Racial Bias - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M001-EStrategyTeaching note for product 9B20M001.Starting at €0.00
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Contributor Funding And The Turnaround of The Guardian - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M138-EStrategyTeaching note for product 9B20M138.Starting at €0.00
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Corona Beer: Ambiguous Brand Association during the Coronavirus Pandemic
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20A063-EMarketingIn early 2020, during the COVID-19 coronavirus pandemic, Google Trends data revealed a surge in the use of the search terms “Corona beer virus” and “beer virus” by users of the Google search engine. A survey conducted around that time also seemed to suggest that consumers were less likely to buy Corona beer, which led various major media outlets to misrepresent the accuracy of the findings regarding consumer beliefs about the association between ...Starting at €8.20