This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Zaplet, Inc. (A) (Spanish Version)
Leonard, DorothyCase HBS-603S13Service and Operations ManagementPuesta en marcha Zaplet, Inc., tiene un software de radicales, los fondos de capital de riesgo de prestigio, y una multitud de oportunidades de negocio. Nuevo CEO Alan Baratz debe seleccionar una estrategia y rediseñar la organización para entregar. Este caso describe las funciones y filosofías de los fundadores y el capital de riesgo Kleiner Perkins, en la construcción de la empresa, la creación de las opciones para diversas aplicaciones de nego...Starting at €8.20
-
Samia Mazari: Building a Personal Brand
Oliver, Xavier; Sastre Boquet, IsaacCase M-1388-EKnowledge and Communication, Leadership and People Management, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Starting at €8.20
-
Queue Management: Methodology for Basic Queue Analysis
Lago, Alejandro; Martínez de Albéniz, VictorTechnical Note PN-441-EService and Operations ManagementThis technical note gives a brief account of the methodology for dealing with stochastic queue problems in an analytic way. It is intended to be a guide for the reader to follow the process step by step. This document complements technical note PN-427 which gives a more detailed description of queue phenomena.Starting at €8.20
-
Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
-
Allianz: The Iberian Project
Lago, Alejandro; Moscoso, PhilipCase P-1107-EInnovation and Change, Leadership and People Management, Service and Operations ManagementIn December 2007, the Allianz Group created a special taskforce to study the possible integration of the subsidiaries in Spain and Portugal. The different alternatives to be analyzed ranged from a complete merger of the two companies to sharing only some key back-office operations. Although companies in both countries had similar products and structures, their operational philosophies were rather different, since Spain had decentralized many acti...Starting at €8.20
-
Gestión de colas: Metodología básica para el análisis de colas
Lago, Alejandro; Martínez de Albéniz, VictorTechnical Note PN-441Service and Operations ManagementEsta nota técnica describe resumida la metodología para tratar de manera analítica y aproximada problemas de colas estocásticas. La nota es una guía para que el lector pueda seguir el procedimiento paso a paso. El documento complementa la nota técnica PN-427, donde se puede encontrar una descripción más detallada de los fenómenos de colas.Starting at €8.20
-
Aunt Gotha
Oliver, XavierCase M-1156-EMarketingThe case raises the question of how to expand the population to which a product and its message are addressed.Starting at €8.20
-
Equitel: The Battle for Mobile Money in Kenya (French Version)
Mazzacani, Giovanni Maria; Lago, AlejandroCase P-1153-FRFinance, StrategyThe case describes the competitive situation in the telecom and mobile money industry in Kenya after 2014. It also presents the strategic options for Equity Bank, the largest retail bank in Kenya, to enter the market as a mobile virtual network operator (MVNO) and challenge the dominant position of Safaricom, the homegrown dominant operator. The entrance of Equity Bank (considered "another 500-pound gorilla") could mean a newly competitive landsc...Starting at €8.20
-
Carsharing in Barcelona: Avancar (Chinese Version)
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCase P-1088-ZHService and Operations ManagementAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Starting at €8.20
-
Fundamental Concepts and Parameters of Operations Management (Chinese Version)
Moscoso, Philip; Lago, Alejandro; Sachon, MarcTechnical Note PN-458-ZHService and Operations ManagementThis technical note introduces the fundamental parameters and terminology for analyzing an operations system from a general management perspective. The aim is to provide managers with the precise, practical terminology they need.Starting at €8.20