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Los archivos compartidos “Peer-to-Peer” y el mercado de productos de información digital
Casadesus-Masanell, Ramon; Hervas, Andres; Mitchell, JordanCase HBS-707S17StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. A partir de 2005, más de 10 millones de personas estaban usando peer-to-peer (P2P) para compartir archivos de música a las redes de intercambio, películas y software de forma gratuita. programas de software P2P como Kazaa, Limewire y eDonkey recibieron una gran cantidad de atención de los medios. organizaciones de la industria de música y películas con derechos de autor cre...Starting at €8.20
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Cargill (A) (Spanish version)
Goldberg, Ray A.; Porraz, Jose MiguelCase HBS-903S04EconomicsCargill es uno de los principales comercializadores, procesadores y distribuidores de productos agrícolas, alimenticios, industriales y productos financieros del mundo. En 1998, la compañía decidió desarrollar un intento estratégico para reestructurar y reorientar la empresa. Así lo hizo en respuesta a la consolidación de la industria, la globalización y el impacto de la revolución genética. Se tuvo que cambiar su enfoque desde el productor hasta...Starting at €8.20
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Friona Industries, L.P. (Spanish version)
Goldberg, Ray A.; Knoop, Carin-Isabel; Reavis, CateCase HBS-904S02StrategyA medida que la industria de la alimentación se vuelve más sofisticada, y como la genómica y otros factores proporcionan para el control de calidad de los productores a los consumidores en la cadena alimentaria, la industria de la carne ha sido uno de los últimos sistemas de productos para organizar los sistemas verticales para satisfacer las necesidades del consumidor de alta calidad, consistente carne tierna. El deseo de proporcionar trazabilid...Starting at €8.20
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Codex Alimentarius and Food Labeling (Spanish version)
Goldberg, Ray A.; Hogan, Harold F., Jr.Case HBS-904S01EconomicsCodex Alimentarius is a set of international food standards devised by the Codex Commission, a body within the United Nations jointly sponsored by the FAO and WHO. The purpose of the standards is to harmonize global trade in food products and agricultural commodities, protect the health of consumers, and promote fair trade practices in foods. A subset of the commission's work involved establishing international food labeling standards. The most d...Starting at €8.20
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Barloworld: Action Learning in Argentina, Brazil and Chile: The ABC Programme (A)
Mitchell, Jordan; Miller, PaddyCase DPO-36-ELeadership and People ManagementThe case deals with the CEO Tony Phillips trying to achieve several objectives through a fact finding country analysis using an action learning programme. For Phillips the programme not only gives his executives exposure to the ABC countries (Argentina, Brazil and Chile), but also allows him to get them together with their potential successors.Starting at €8.20
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Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1561-EEntrepreneurship, Innovation and Change, StrategyVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Starting at €8.20
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Carbfix: Storing CO2 forever - Teaching Note
Mitchell, Jordan; Rahnema Alavi, Ahmad; Sigurjonsson, Throstur OlafTeaching Note FT-123-EBusiness Ethics and Corporate Social Responsibility, Finance, StrategyIn March 2021, the team at Carbfix -a start-up born out of the culmination of more than 15 years of work by universities and parent company Reykjavik Energy- believed it had a game-changing technology to fight against climate change: eliminating CO2 permanently and safely from the atmosphere by storing it in basalt rock. In an aim to scale, they were considering three options to commercialize the concept: licensing the technology to other countri...Starting at €0.00
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Linkality's Call Center
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCase M-1221-EMarketing, Service and Operations ManagementLinkality is the 8th largest Internet service provider (ISP) in the United States, with a subscriber base of approximately 3 million users. The case is focused on the management of Linkalitys call center, where approximately 85% of all contact with existing customers takes place. Hal Paden, VP of Operations, is looking for ways to reduce operating costs while at the same time improving service quality levels. Shelly Townsend, the call center ma...Starting at €8.20
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Queue Management: Methodology for Basic Queue Analysis
Lago, Alejandro; Martínez de Albéniz, VictorTechnical Note PN-441-EService and Operations ManagementThis technical note gives a brief account of the methodology for dealing with stochastic queue problems in an analytic way. It is intended to be a guide for the reader to follow the process step by step. This document complements technical note PN-427 which gives a more detailed description of queue phenomena.Starting at €8.20
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Pentagram: The Craft of Design - Teaching Note
Mitchell, Jordan; Prats, Mª JuliaTeaching Note ET-14-EEntrepreneurshipPentagram a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin) is considered to be the "Rolls-Royce of Design" by its peers. The company¹s growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is facing tremendous competitive pressure from integrated advertising conglomerates such as WPP, Omnicom and Interpublic. Twenty...Starting at €0.00