This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
5 Skills Every Leader Needs to Succeed in the Digital World
Káganer, Evgeny; Zamora, Javier; Sieber, SandraArticle ART-2412-EInformation Technologies, Leadership and People ManagementThe growing density of our digital connections is fast redrawing the boundaries of competition and reshaping the sources of customer value. This demands that we take blended approaches, not just to our business strategies, but to our organizational structures and practices. And this requires new leadership roles and digitally minded leaders. Digital leadership is more than a job title; it's an entirely new mind-set. Based on conversations with pa...Starting at €8.20
-
Cómo la IA cambiará (o no) tu modo de dirigir
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203Information Technologies, Leadership and People Management, StrategyAl expandir los límites de lo que las máquinas son capaces de hacer, la inteligencia artificial (IA) plantea nuevos retos a los directivos, desde entender esta tecnología en constante evolución hasta darle un uso práctico o resolver los dilemas éticos asociados a sus crecientes cualidades humanas. Para muchos, se trata de un mundo completamente nuevo. ¿Cómo deben prepararse los directivos para afrontarlo?Starting at €8.20
-
How AI Will - and Won't - Change the Way You Manage
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203-EInformation Technologies, Leadership and People Management, StrategyDigitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? What new competencies are needed? How should executives respond? In this article, IESE profess...Starting at €8.20
-
Fake News and the News Feed
Parmar, Bidhan L.; Leiner, Benjamin; Mead, JennyCase DARDEN-E-0429-EBusiness Ethics and Corporate Social ResponsibilityTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year, stationed at the front lines in the battle against misinformation and “fake news.” However, in early 2019, she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform, Infowars, from the Facebook news feed.Starting at €8.20
-
Vulcan Clothing Company
Wicks, Andrew C.; Nolan, John; Mead, JennyCase DARDEN-E-0438-EBusiness Ethics and Corporate Social ResponsibilityAs an advertising consultant for a New York-based clothing company, the protagonist in this case wants to respect and reflect religious diversity in both promotion and publicity. An actress wearing a hijab, the head cover many Muslim women wear in public, has been included in the company's upcoming global ad campaign, sparking concerns about how the campaign will be received in France. Taking into account the friction between political secula...Starting at €8.20
-
Richardson Eye Care and Surgery Center
Parmar, Bidhan L.; Stanton, Andrew; Mead, JennyCase DARDEN-E-0445-EBusiness Ethics and Corporate Social ResponsibilityA consultant experienced in developing predictive models for his clients to improve business operations, Everett Blake, was working with the Richardson Eye Care and Surgery Center (RECSC), which wanted to explore ways to improve its no-show rate, classifying a “no-show” as an appointment not kept without 24-hours’ notice. After running variables through an XGBoost model, Blake’s company had identified predictive variables, which included age and ...Starting at €8.20
-
Finance Caselets: An Ethical Perspective
Parmar, Bidhan L.; Dalmia, Pranav; Mead, JennyCase DARDEN-E-0472-EBusiness Ethics and Corporate Social ResponsibilityThese fictional caselets, some of which are based on lived experience, present dilemmas and ethical issues in the financial field. The situations include an investment-banking firm executive deciding how to handle an investment tip; an executive struggling with whether to push her tech start-up client to a lucrative IPO or to follow her company’s directive to push a merger instead; an employee asked to contravene accepted accounting practice; an ...Starting at €8.20
-
The NBA, China, and Social Media: What Are the Rules of the Game?
Wicks, Andrew C.; Becerra, Spencer L.; Schwarz, Margaret A.; Botha, Helet; Mead, JennyCase DARDEN-E-0459Business Ethics and Corporate Social ResponsibilityThe protagonist of this case, the general manager of the Golden State Warriors, an NBA dynasty, must contend with the recent controversy between China (the People's Republic of China, or PRC) and the National Basketball Association (NBA) over a pro–Hong Kong tweet, "Fight for Freedom. Stand with Hong Kong," from the Houston Rockets general manager. Chinese retaliation to this tweet had been swift, with key Rockets marketing partners cutting ties ...Starting at €8.20
-
Caprica Energy and Its Choices
Harris, Jared D.; Bodily, Samuel E.; Mead, Jenny; Adolphson, Donald; Carmack, Brad; Rogers, JamesCase DARDEN-QA-0765-EDecision AnalysisJane Barrow, CEO of Caprica Energy, must recommend to the board which of three potential "unconventional" natural-gas development sites in different parts of the United States the company should pursue. The case takes place in January 2011, when the "low-hanging fruit" of natural-gas production in the United States had essentially been picked. All three of the potential sites (shale, coalbed methane, and tight sands) would require hydraulic fract...Starting at €8.20
-
Fair Play at Chisholm University
Grushka-Cockayne, Yael; Harris, Jared D.; Mead, Jenny; Adams, John; Shankar, MeeraCase DARDEN-QA-0789-EDecision AnalysisChisholm University’s new athletics director must reallocate the athletics budget in its entirety, balancing legal obligations with broader educational and financial goals. A committee appointed to work on this issue had failed to reach consensus due to disagreements about how to comply with Title IX, the law mandating gender parity in all educational offerings, including athletics. The athletics director has the facts organized into an optimizat...Starting at €8.20