This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Bad Profits, Good Profits, and the Ultimate Question: How "Net Promoter" Companies Thrive in a Customer-Driven World
Reichheld, Fred; Markey, RobBook Chapter HBS-8574BC-EIn today's Web-savvy world, where negative word of mouth is instantly broadcast over a global PA system, companies are trying to stay competitive by focusing more closely on their customers. They want to attract the most talented employees, too, so they know they need to be mission driven. But despite all the effort managers everywhere have put into these twin tasks--focusing on customers and inspiring employees--there hasn't been much progress. ...Starting at €8.20
-
Criterios de decisión de un inversor: Warren Buffett
Stein, Guido; García de Santos, TeresaTechnical Note DPON-358Decision Analysis, Innovation and Change, Knowledge and Communication, Leadership and People Management, Service and Operations ManagementEsta nota técnica subraya el papel de los criterios en la toma de decisiones. Según el Diccionario de la Lengua de la Real Academia Española, la primera acepción de criterio es la de "norma para conocer la verdad"; en una segunda acepción, se indica "juicio o discernimiento" y, entre sus sinónimos, se encuentran "cordura" y "sensatez". El objetivo es dar a conocer los criterios de decisión que, durante décadas y décadas, ha ido puliendo Warren Bu...Starting at €8.20