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Transformation of Marketing at the Ohio Art Company (B)
Farris, Paul W.; Venkatesan, Rajkumar; Murray, Meghan; Moon, DustinCase DARDEN-M-0838-EMarketingOhio Art shifts its advertising and distribution strategy for a new line of construction toys aimed at adults called nanoblock. Distribution focuses on toy and hobby outlets, avoiding mass merchandisers, but Amazon.com is also stocking and selling the nanoblock line. Digital marketing strategies are being developed for both promotion through Amazon.com and social media. While shifting marketing to new media, management is distracted by the media ...Starting at €5.74
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Criterios de decisión de un inversor: Warren Buffett
Stein, Guido; García de Santos, TeresaTechnical Note DPON-358Decision Analysis, Innovation and Change, Knowledge and Communication, Leadership and People Management, Service and Operations ManagementEsta nota técnica subraya el papel de los criterios en la toma de decisiones. Según el Diccionario de la Lengua de la Real Academia Española, la primera acepción de criterio es la de "norma para conocer la verdad"; en una segunda acepción, se indica "juicio o discernimiento" y, entre sus sinónimos, se encuentran "cordura" y "sensatez". El objetivo es dar a conocer los criterios de decisión que, durante décadas y décadas, ha ido puliendo Warren Bu...Starting at €8.20