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The Jaguar Project (Spanish version)
Gino, Francesca; Pisano, Gary P.Case HBS-610S17Service and Operations ManagementTeradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that involved significant hardware and software design. For this, the company decided to implement new approaches to project management and project teams. Invites discussion of the effectiv...Starting at €8.20
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The Future of BioPasteur (Spanish version)
Gavetti, Giovanni; Gino, FrancescaCase HBS-719S20StrategyThe purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias. Although the exercise can be performed individually, it is a better vehicle to explore how some team-level dynamics and structural choices can either increase or reduce the probability o...Starting at €8.20
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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
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Andrew Ryan at VC Brakes (Spanish version)
Cespedes, Frank V.; Yong, SunruCase HBS-915S01Leadership and People ManagementAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Starting at €8.20
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Meli Marine (Spanish version)
Hamermesh, Richard G.; Yong, SunruCase HBS-414S03StrategyMeli Marina, una empresa de transporte de contenedores, se enfrenta a una decisión estratégica importante después de una oportunidad de adquisición en sí misma ofrece interesantes. Fundada en 1974 por la familia Chang, la empresa con sede en Singapur ha hecho un hueco en el mercado del transporte intra-Asia. Después de años de éxito, la erosión de las condiciones de negocio causaron una crisis financiera y un nuevo CEO, David Tian, se trajeron....Starting at €8.20
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Let Me Give You Some Advice (Spanish version)
Gino, FrancescaArticle HBS-F0603ELeadership and People ManagementWhom do you turn to for advice when the stakes are high? Do you value others' opinions when the stakes are low? New research looks at how people weigh--and misuse--counsel.Starting at €8.20
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Opening the Valve: From Software to Hardware (A)
Bernstein, Ethan S.; Gino, Francesca; Staats, Bradley R.Case HBS-415015-ELeadership and People ManagementValve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee handbook) includes 100% self-allocated time, no managers (and therefore no managerial oversight), a structure so fluid that all desks have wheels to allow free movement between "cabals" ...Starting at €8.20
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The Future of BioPasteur
Gavetti, Giovanni; Gino, FrancescaCase HBS-711508-EStrategyThe purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias. Although the exercise can be performed individually, it is a better vehicle to explore how some team-level dynamics and structural choices can either increase or reduce the probability o...Starting at €8.20
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Eólica de Composites, S.A. (ECSA) - Teaching Note
Palencia, Luis; Vázquez- Dodero, Juan CarlosTeaching Note ASNT-12-EService and Operations ManagementA company suddenly wins a substantial contract, but doesn't have sufficient capacity in its existing plants to execute it. The search for a new plant location yields two final alternatives for a possible location, with similar costs but very different situations. One of them favors a policy of outsourcing but with few qualified workers, and the other is opposed to such a policy. The prioritization, analysis and explicit description of selection c...Starting at €0.00