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Matutano Vending
López-Barrena L.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1015MarketingEn septiembre de 1991, Matutano (la filial española de Pepsico Foods International), decidió crear una nueva división, denominada División de Vending, dedicada a llevar a cabo la comercialización de aperitivos mediante máquinas expendedoras automáticas. Dieciocho meses más tarde, en marzo de 1993, los responsables comercial y financiero de la nueva División analizan los resultados alcanzados, y deben decidir los siguientes pasos a realizar. Se co...Starting at €8.20
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Iluminum, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-678-EMarketingStarting at €8.20
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Spanish Building Materials, S.A. (SPABUMA)
Guillén, F. J.; Parés Canalias, Francisco; Renart, Lluís G.Case M-737-EMarketingStarting at €8.20
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Comercio Internacional para el Habitat, S.A. (B)
Guillén, F. J.; Parés Canalias, Francisco; Renart, Lluís G.Case M-758-EMarketingStarting at €5.74
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Compensación y Comercio, S.A.
Parés Canalias, Francisco; Renart, Lluís G.; Schramm K.; Withmire M.Case M-911-EMarketingStarting at €8.20
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Wetteren-Lloveras - Teaching Note
Renart, Lluís G.Teaching Note MT-6-EMarketing(Case M-827). Use is restricted to Academic Institutions.Starting at €0.00
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Suez: The "Water for All" Project
Mutis J.; Rodríguez Badal, Miguel ÁngelCase DG-1509-EStrategySUEZ Environment is a worldwide leader in water-related services, serving 125 million individuals. Although 85% of its current activities are located in Europe and North America, Suez has significant activities in many emerging countries in Central and South America, Asia, Africa and the Middle East. In these countries, the priority is to use an inclusive approach to maintain long-term competitiveness while ensuring significant added-value for it...Starting at €8.20
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Communicating corporate citizenship: MRW and corporate social responsibility (A)
Levy, Jan; Sánchez, Pablo; Rodríguez Badal, Miguel ÁngelCase DG-1375-EStrategyThis case describes the corporate social responsibility (CSR) policy of MRW, Spain's second largest express courier company, and explains how it affects the company's communication policy and business strategy. The case first briefly outlines the history of the company and fills in some background to help understand its current expansion policy. It then gives information about certain management issues that have been considered vital to the organ...Starting at €8.20
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Eólica de Composites, S.A. (ECSA) - Teaching Note
Palencia, Luis; Vázquez- Dodero, Juan CarlosTeaching Note ASNT-12-EService and Operations ManagementA company suddenly wins a substantial contract, but doesn't have sufficient capacity in its existing plants to execute it. The search for a new plant location yields two final alternatives for a possible location, with similar costs but very different situations. One of them favors a policy of outsourcing but with few qualified workers, and the other is opposed to such a policy. The prioritization, analysis and explicit description of selection c...Starting at €0.00
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Jesús de Benito at S&P (B): The sale and subsequent integration in Gedas
Stein, Guido; Vázquez- Dodero, Juan CarlosCase ASN-54-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipJesús decided to sell the company. Due diligence started in February 2000. The first predictions suggested that the deal would be closed in the fall, as the German partners had to give its approval. Jesús urged the buyer to speed up the process, as, according to him, the company was completely sound, with no debt or hidden liabilities. He faced the future without neglecting the commitment he had acquired to a workforce that had helped him get to ...Starting at €5.74