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Matutano Vending

By López-Barrena L. / Parés Canalias, Francisco / Renart, Lluís G.

Marketing

En septiembre de 1991, Matutano (la filial española de Pepsico Foods International), decidió crear una nueva división, denominada División de Vending, dedicada a llevar a cabo la comercialización de aperitivos mediante máquinas expendedoras automáticas. Dieciocho meses más tarde, en marzo de 1993, los responsables comercial y financiero de la nueva División analizan los resultados alcanzados, y deben decidir los siguientes pasos a realizar. Se contempla, incluso, la posibilidad de cerrar esta nueva División.

Collection: IESE (España)

Ref: M-1015

Format: PDF

Number of pages: 29

Publication Date: Feb 1, 1996

Language: Spanish, English

Review date: Feb 1, 1996

Description

Year: 1993

Geographic Setting: España

Matutano Vending

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Matutano Vending

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Matutano Vending

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