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Cost of Capital (Brief Case) (Spanish version)
Luehrman, Timothy A.; Heilprin, Joel L.Case HBS-410S15FinanceWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The senior vice president of project finance for a global oil and gas company must determine the weighted average cost of capital for the company as a whole and each of its divisions as part of the annual capital budgeting process. The case uses comparable companies to estimate asset betas for each operating...Starting at €8.20
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Hisuesa - Hidroeléctrica del Sur de España, S.A.
Andreu i Civit, Rafael; Ricart, Joan Enric; Valor Sabatier, JosepCase SI-8-EKnowledge and CommunicationStarting at €8.20
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Caixa d'Estalvis de Tuixèn: Computing Department
Andreu i Civit, RafaelCase SI-17-EKnowledge and CommunicationStarting at €8.20
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Manipulation of databases: Examples and exercises
Andreu i Civit, Rafael; Rastad Ø.Technical Note SIN-6-EKnowledge and CommunicationStarting at €8.20
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The Sequel Project (Spanish version)
Luehrman, Timothy A.; Teichner, William A.Case HBS-202S01FinanceA group of investors is considering buying the sequel rights for a portfolio of feature films. They need to determine how much to offer to pay and how to structure a contract with one or more major U.S. film studios. The case contains cash flow estimates for all major films released in the United States during 1989. These data are used to generate estimates of the value of sequel rights prior to the first film's release. Designed to introduce stu...Starting at €8.20
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Tombstones (Spanish version)
Luehrman, Timothy A.; Lane, DavidCase HBS-214S02FinanceThis case consists primarily of excerpts from term sheets and prospectuses for six securities offerings made by US companies during 2009-2010, just after the financial crisis and recession of 2008-09. There are three issues of senior unsecured notes, one floating rate note, one equity offering, and one convertible note. The issuers are Microsoft, Coca Cola Enterprises, Norfolk Southern, IBM, Ford Motor, and Cephalon.Starting at €8.20
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Seat Sport: Knowledge on the move
Cáliz, Cristina; Miller, Georgina; Andreu i Civit, Rafael; Valor Sabatier, Josep; Sieber, SandraCase SI-117-EKnowledge and CommunicationThe case describes how, starting from scratch, Seat Sport has acquired the necessary knowledge and capabilities to compete successfully in local rallies. Now, as his team looks set to start competing at world level, Vicente Aguilera, President of Seat Sport, is wondering what kinds of knowledge he will need to develop within the division and what kind of specialists the team will need in order to be able to compete successfully in the new categor...Starting at €8.20
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Knowledge Management at Siemens Spain - Teaching Note
Andreu i Civit, Rafael; Sieber, SandraTeaching Note SIT-6-EKnowledge and CommunicationNote prepared as an aid to the instructor in the classroom use of case SI-145-E Knowledge Management at Siemens Spain.Starting at €0.00
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Una introducción a las bases de datos
Sieber, Sandra; Berasategui Rodríguez, Laureano; Andreu i Civit, RafaelTechnical Note SIN-34Knowledge and CommunicationEn la actualidad, las empresas cada vez tienen que mover mayores cantidades de información. Las bases de datos han surgido como una de las principales herramientas para almacenar y consultar todos los datos relevantes de la organización a un coste relativamente bajo, contribuyendo así a una potencial mejora en la toma de decisiones. Esta nota presenta las principales motivaciones para la adopción del enfoque de bases de datos y las ventajas que p...Starting at €8.20