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Caso HBR: El "tres" de caballeros
Hall, Brian J.; Wasynczuk, AndrewArticle HBS-R1107RLeadership and People Management¿Cómo se puede reducir la plantilla, cuando casi todo el mundo tiene las mismas puntuaciones en evaluaciones de desempeño? vicepresidente de recursos humanos Nils Ekdahl se enfrenta a esa pregunta en Circale Corporation, una de ficción-componentes electrónicos distribuidor que acaba de completar una serie de adquisiciones. Ekdahl quiere hacer los recortes de personal objetivamente, pero los nuevos rendimientos del sistema de evaluar el desempeño ...Starting at €8.20
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Performance Pay at Safelite Auto Glass (A) (Spanish version)
Hall, Brian J.; Madigan, Carleen; Lazear, EdwardCase HBS-808S09Accounting and ControlDescribes a company's changing of its compensation and incentive plan. In particular, it shows how a change from hourly pay to piece rate pay (for windshield installers) affected productivity, pay, and turnover.Starting at €8.20
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Performance Pay at Safelite Auto Glass (B) (Spanish version)
Hall, Brian J.; Madigan, Carleen; Lazear, EdwardCase HBS-808S10Accounting and ControlSupplements the (A) case.Starting at €5.74
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Incentives Within Organizations (Spanish version)
Hall, Brian J.Case HBS-917S28Leadership and People ManagementServes as a brief introduction to incentive design and implementation. The analysis first locates incentive strategy within the larger structure of organizations and markets and then helps to define the central components and difficulties of incentive design. Focuses on the principal difficulties in implementing incentive systems, including the tradeoff between objective and subjective performance metrics, how to design incentive systems in team ...Starting at €8.20
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Recruiting Andrew Yard (A) (Spanish version)
Hall, Brian J.; Bennett, Nicole; del Nido, SaraCase HBS-920S04This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly than originally planned. The case provides an opportunity to analyze negotiation strategy and the importance of emotional intelligence and effective interpersonal communication during...Starting at €8.20
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Recruiting Andrew Yard (C) (Spanish version)
Hall, Brian J.; Bennett, Nicole; del Nido, SaraCase HBS-920S06This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly than originally planned. The case provides an opportunity to analyze negotiation strategy and the importance of emotional intelligence and effective interpersonal communication during...Starting at €5.74
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Evelynn by Nicole Snobelen: The Market Opportunity - Teaching Note
Ian Dunn; Jessica WelshTeaching Note IVEY-8B20B008-EAccounting and ControlTeaching note for product 9B20B008.Starting at €0.00
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El activo y la fortaleza de la marca
Pérez Castro, Carlos; de Toro, Juan Manuel; Mira, MartaTechnical Note MN-363MarketingLa marca es hoy en día uno de los principales activos de cualquier compañía y, a su vez, un elemento fundamental de todo plan comercial. El valor del activo marca guarda una estrecha relación con su fortaleza, y en esta nota analizamos cuáles son los pasos necesarios para poder generar marcas fuertes y, por tanto, valiosas en los mercados. Es decir, profundizamos en las dimensiones donde radica la fortaleza de la marca.Starting at €8.20
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Marketing deportivo: ¿enfocado al mercado o al producto
Martín, A.; de Toro, Juan ManuelTechnical Note MN-356MarketingTrata de explicar con detalle las variables principales del marketing en relación a la gestión de entidades deportivas y sus especificidades. En concreto, lo referente a la segmentación del mercado y la preponderancia o no del producto deportivo en las decisiones y planificaciones comerciales.Starting at €8.20