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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Doing Deals and Leading Teams at XAF Partners, Teaching Note
Groysberg, Boris; Abbott, Sarah L.; Abrahams, RobinTeaching Note HBS-414060-ELeadership and People ManagementTeaching note for case 413032.Starting at €0.00
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The Whys and Hows of Feedback
Groysberg, Boris; Abrahams, RobinCase HBS-416013-ELeadership and People ManagementPerformance feedback is crucial to a career in the information-rich global economy. However, feedback is psychologically stressful to both give, and hear. This teaching note explains why feedback is both valuable and difficult, and goes on to summarize research on effective feedback scenarios. What are the different kinds of feedback? What are the ideal qualities of the feedback giver, and recipient? How do corporate and national culture affect f...Starting at €8.20
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The Rawlinsons: Facing Life and Career Decisions as a Couple, Teaching Note
Groysberg, Boris; Abrahams, RobinTeaching Note HBS-416062-ELeadership and People ManagementTeaching note for case 414002. David and Nadia Rawlinson are a dual-career power couple who both seek executive careers in large organizations. At the beginning of the case, Nadia has taken a new job in San Francisco, while David has been offered an opportunity in London. What are the risks of taking the London job-or not taking it? The case examines the Rawlinsons personal and professional backgrounds, decision-making styles, and the factors th...Starting at €0.00
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Solvay Group: International Mobility and Managing Expatriates, Teaching Note
Groysberg, Boris; Nohria, Nitin; Abrahams, Robin; Herman, KerryTeaching Note HBS-417088-ELeadership and People ManagementTeaching note for case 409079.Starting at €0.00
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Maggie Wilderotter: Evolution of an Executive, Teaching Note
Groysberg, Boris; Abrahams, RobinTeaching Note HBS-418068-ELeadership and People ManagementTeaching note for case 417091.Starting at €0.00
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TrustSphere: Building a Market for Relationship Analytics, Teaching Note
Groysberg, Boris; Abrahams, Robin; Gregg, TriciaTeaching Note HBS-419015-ELeadership and People ManagementTeaching note for case 418070.Starting at €0.00
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Debería quedarme o irme (A)
Groysberg, Boris; Serafeim, George; Lin, Eric; Abrahams, RobinCase HBS-118S11Accounting and ControlFinanciera Alexi ejecutivo está considerando un cambio de trabajo. Será su asociación a largo hace con una empresa actualmente envuelto en un escándalo herido sus posibilidades en el mercado laboral? En el caso (A), Alexi y consultor ejecutivo de búsqueda Marguerite estrategias acerca de las oportunidades de carrera.Starting at €8.20
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El activo y la fortaleza de la marca
Pérez Castro, Carlos; de Toro, Juan Manuel; Mira, MartaTechnical Note MN-363MarketingLa marca es hoy en día uno de los principales activos de cualquier compañía y, a su vez, un elemento fundamental de todo plan comercial. El valor del activo marca guarda una estrecha relación con su fortaleza, y en esta nota analizamos cuáles son los pasos necesarios para poder generar marcas fuertes y, por tanto, valiosas en los mercados. Es decir, profundizamos en las dimensiones donde radica la fortaleza de la marca.Starting at €8.20
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Marketing deportivo: ¿enfocado al mercado o al producto
Martín, A.; de Toro, Juan ManuelTechnical Note MN-356MarketingTrata de explicar con detalle las variables principales del marketing en relación a la gestión de entidades deportivas y sus especificidades. En concreto, lo referente a la segmentación del mercado y la preponderancia o no del producto deportivo en las decisiones y planificaciones comerciales.Starting at €8.20