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The Business of Broadway: When Art Meets Business
Cian, Luca; Eagan, Patt; Tennyson, TreTechnical Note DARDEN-M-1024-EMarketingWhile there will always be a place in this world for “art for art’s sake,” the artistic value of creative works need not be diminished by the application of commercial considerations. In fact, the argument can be made that both artist and consumer benefitStarting at €8.20
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
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Don't Begin Your Business Plan Project Without Addressing These Issues!
Johnson, RobTechnical Note EN-8-EEntrepreneurshipThe note discusses important management team issues that should be sorted out when starting a new venture.Starting at €8.20
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Brand Activism
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyTechnical Note DARDEN-M-0963-EMarketingThis technical note offers students a definition of brand activism (as contrasted to corporate social responsibility) along with an explanation of the different forms that this corporate practice can take. Specifically, students are introduced to the concepts of both progressive and regressive brand activism, in addition to the different causes the activist efforts may champion, whether social, legal, or environmental, to name a few. In order to ...Starting at €8.20
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An Approach to Structuring Venture Investments
Claflin T. M.; Johnson, RobTechnical Note EN-7-EEntrepreneurship, Innovation and ChangeThe note describes a specific structure for financings for early-stage private companies.Starting at €8.20
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Valuing Early-Stage Businesses: The Venture Capital Method
Johnson, RobTechnical Note EN-33-EMethod used by venture capitalists to value start-ups and early-stage companies.Starting at €8.20
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Assessing a New Business Opportunity
Johnson, RobTechnical Note EN-17-EEntrepreneurship, Finance, Information TechnologiesThe technical note describes how professional investors make an initial assessment of a new business idea. It provides an important framework for both entrepreneurs and investors.Starting at €8.20
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Un enfoque sobre la estructuración de las inversiones de capital riesgo
Claflin T. M.; Johnson, RobTechnical Note EN-7Entrepreneurship, Innovation and ChangeEsta nota describe una estructura específica para la financiación de empresas privadas en fase inicial.Starting at €8.20
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Evaluar las empresas en su etapa inicial: el método del capital riesgo
Johnson, RobTechnical Note EN-33Método utilizado por los inversores de capital riesgo para valorar las empresas emergentes o en fase inicial.Starting at €8.20
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Assessing Non-US Markets for Private Equity Investments
Johnson, RobTechnical Note EN-6-EEntrepreneurship, Innovation and ChangeA model for evaluating the climate for venture capital and private equity investments in countries around the world.Starting at €8.20