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The First 10 Questions for Would-be Searchers
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-15-EEntrepreneurship, FinanceThis note answers ten of the most common questions asked by people who are relatively new to the search fund model, or have never heard of a search fund before. The content of this note is based on the experience of search funds from around the world, and will help prospective entrepreneurs become familiar with the search fund model and the important questions that should be answered before considering the model more seriously. At the end of each...Starting at €8.20
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Glovo 1.0: Iniciando un nuevo modelo de negocio en el ultra-competitivo mercado de la última milla
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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Consideraciones a tener en cuenta en las adqquisiciones empresariales
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-16Entrepreneurship, Finance, Innovation and ChangeEsta nota técnica sintetiza algunas entrevistas con compradores y financieros empresariales de todo el mundo. Las opiniones y recomendaciones que aparecen a continuación reflejan las diversas experiencias de los profesionales que se dedican a las adquisiciones empresariales, a la vez que pretende resumir las consideraciones que cualquier empresario potencial debe tener presente cuando se embarca en una oportunidad de adquisición empresarial.Starting at €8.20
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Diez preguntas a tener en cuenta antes de hacer una adquisición emprendedora
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-15Entrepreneurship, FinanceEsta nota técnica responde a diez de las preguntas más frecuentes que se plantean las personas que nunca han oído hablar del modelo de search fund o aquellas para las que es relativamente nuevo. Su contenido se basa en la experiencia de los search funds en todo el mundo y ayudará a los futuros empresarios a familiarzarse con este modelo y con las respuestas que deben dar a esas diez preguntas antes de plantearse más seriamente crear un search fun...Starting at €8.20
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MBA & Co (B): Daniel Callaghan: Finding the right time to start a new business
Carenzo, Mathieu; Rahouadj, Myriam; Davila, AntonioCase E-166-EEntrepreneurship, Finance, Innovation and ChangeHow do you generate a business opportunity that will be attractive to investors? Market, team, competitive advantage, scalability, exit: what are the important criteria that should be used to increase the probability of success when investing in a start-up? What are the differences between a business opportunity and an investment opportunity in an early stage environment?Starting at €5.74
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Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCase HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Starting at €8.20
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Inbound Marketing and Web 2.0 (Spanish version)
Steenburgh, Thomas; Avery, Jill; Dahod, NaseemCase HBS-510S08Marketingdeveloping market segmentation and targeting strategies to decide which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing methods need to be employed to accelerate growth.Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Target the Right Market (HBR Case Study and Commentary)
Avery, Jill; Steenburgh, ThomasArticle HBS-R1210K-EStrategySparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its strategy. Each segment has demonstrable advantages, but developing the product for and marketing to both segments simultaneously could pose big challenges. Is the argument against being "a...Starting at €8.20
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UnME Jeans: Branding in Web 2.0
Steenburgh, Thomas; Avery, JillCase HBS-509035-EMarketingThis case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video sharing sites, and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding of brand objectives, in order to assess and e...Starting at €8.20