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Avaya (B)
Godes, David B.Case HBS-508049-EMarketingAvaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the firm and asks the student to come up with a strategy to improve the way in which Sales and Marketing work together. In the (B) case, we see their strategy in the form of a "unified fu...Starting at €5.74
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Avaya (D): Early Results of Demand Generation
Godes, David B.Case HBS-508051-EMarketingAvaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the firm and asks the student to come up with a strategy to improve the way in which Sales and Marketing work together. In the (B) case, we see their strategy in the form of a "unified fu...Starting at €5.74
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Glass Egg Digital Media
Godes, David B.Case HBS-508066-EStrategyGlass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers -- Microsoft EA,Atari -- significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at which they feel they need to make a strategic decision that will enable Glass Egg to grow more substantially and more quickly. They are evaluating three possible directions incl...Starting at €8.20
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Lincoln Financial Group (A), (B), and (C), Teaching Note
Godes, David B.Teaching Note HBS-508083-EMarketingTeaching Note for [508028], [508029], and [508030].Starting at €0.00
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Carlyle Japan (A)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508092-EMarketingTamotsu Adachi, Managing Director of Carlyle Japan, wants to formulate a strategy to improve his firm's ability to source high-quality deals at competitive valuations, or prices. Buyout funds like Carlyle typically have two deal phases: sourcing and monitoring. These correspond to (i) "selling" the benefits to a business owner of going with Carlyle as a buyout partner, and then (ii) increasing the value of that business following the buyout. Sinc...Starting at €8.20
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Blogging at BzzAgent
Godes, David B.Case HBS-508102-EMarketingTo maximize their effectiveness, color cases should be printed in color. BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to communicate BzzAgent's unique positioning: transparency. He sees the firm's blog--the BeeLog--as a way for the firm to participate in conversations with clients, employees, and "agents." However, he has been unhappy with the level of interaction the blog has been generatin...Starting at €8.20
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Hale and Dorr (A) and (B), Teaching Note
Godes, David B.Teaching Note HBS-508117-EMarketingTeaching Note for [505005] and [505070].Starting at €0.00
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Glovo: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertCase SM-1694-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €8.20
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ENSR International (Spanish Version)
Godes, David B.Case HBS-510S11Marketing¿Cuál es la mejor forma de servicios de consultoría "vender"? En caso de que la empresa se centran en cuentas clave? En caso de que tenga vendedores dedicado? ¿Cómo debe contabilizar firme para las actividades de "venta" en su plan de compensación? ENSR es una empresa de consultoría ambiental con sede en Westford, MA. Que consulta sobre una variedad de temas, tales como el aire y el agua Quali, la gestión de recursos de la fauna y seguridad en el...Starting at €8.20
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Avaya (A) (Spanish Version)
Godes, David B.Case HBS-513S16MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. la alta dirección de Avaya quiere mejorar la generación de demanda. Esto requiere una mejora en la relación entre Ventas y Marketing. Esta serie de casos (Avaya (A) - (D)) recorre el estudiante a través de cada fase de este proceso. El caso (A) comienza con el fondo de la firma, y le pide al estudiante para llegar a una estrategia para mejorar la forma en que ventas y mar...Starting at €8.20