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Developing Software through Crowdsourcing (Spanish version)
Lakhani, Karim R.; Garvin, David A.; Lonstein, EricCase HBS-610S21StrategyTopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who compete to write software modules for its over 40 clients. Provides details of a unique innovation platform where complex software is developed through ongoing online competitions. B...Starting at €8.20
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Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
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Netflix: Designing the Netflix Prize (A) (Spanish version)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, Santosh; Meyn, Cynthia; Friar, Greta; Pokrywa, Stephanie HealyCase HBS-615S16Service and Operations ManagementIn 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deterStarting at €8.20
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Nivea (B) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S08Service and Operations ManagementEste caso suplementaria da seguimiento a un innovador enfoque de I + D por Beiersdorf, una compañía de cuidado de la piel y cosméticos. El caso se relaciona lo que pasó con el producto lanzado por Beiersdorf, a su línea Nivea, a raíz de los acontecimientos del caso A, y cómo el éxito comercial del producto informó el pensamiento de los líderes en I + D para el futuro.Starting at €5.74
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Addiopizzo - Teaching Note: Mafia, Anti-Mafia or Hiding in the Grey Area
Vaccaro, Antonino; Ribera, AlbertoTeaching Note BET-5-EBusiness Ethics and Corporate Social ResponsibilityThis teaching note discusses the Addiopizzo case study. It is a relatively flexible case that can be used in several courses, for example, business ethics, corporate social responsibility, leadership, entrepreneurship, small and medium-size business management, and geopolitics.Starting at €0.00
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Omneya Farag: From Cairo to Seattle
Ribera, AlbertoCase DPO-231-ELeadership and People ManagementA young Egyptian software specialist, who works in the Cairo office of a multinational, moves to Seattle to assist in solving some technical problems for which she is amply qualified. The case describes the interaction between the young Egyptian worker and the team in the U.S. (including another expatriate, a Brazilian), and the various styles of assertiveness.Starting at €8.20
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Pulled by New Life
Ribera, AlbertoCase DPO-175-ELeadership and People ManagementA 36-year old manager employed by a big international investment bank feels quite frustrated with his job. Unexpectedly his wife learns that she is going to give birth to their first child. From being trapped by the stressful situation he changes his internal attitude towards the future. The case includes a letter he writes to his unborn baby where he expresses his views and feelings, his motivation and his values.Starting at €8.20
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Lamb or Lion
Ribera, AlbertoCase DPO-174-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementReflections from a young manager on his first ten months of work after graduating from an MBA course. He is employed by an international consulting firm, expatriated in Hong Kong but managing projects in Seoul. He describes the impact of these months of work on his motivation and values.Starting at €8.20
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Working Hard, Playing Hard
Arvanitou, S.; Ribera, AlbertoCase DPO-83-EKnowledge and Communication, Leadership and People ManagementThe central character is a former MBA student who feels skeptical after observing the lifestyles that some of his former classmates are leading. He thinks that many of them are so overwhelmed by the will power to achieve their goals that they have the problem of not knowing how to relax (leisure needs to be productive and efficient for them). He is also thinking of the life style many of his classmates led during the MBA (mainly immature) and th...Starting at €8.20
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Myelin Repair Foundation: Accelerating Drug Discovery Through Collaboration
Lakhani, Karim R.; Carlile, Paul RCase HBS-610074-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. This case presents the Myelin Repair Foundation's accelerated research collaboration model for drug discovery. It highlights the challenges of building a multi-disciplinary and multi-institutional research collaboration that is attempting to create a treatment for multiple sclerosis based on a novel scientific approach. The case provides details on how norms of academic rese...Starting at €8.20