This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Matutano Vending
López-Barrena L.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1015MarketingEn septiembre de 1991, Matutano (la filial española de Pepsico Foods International), decidió crear una nueva división, denominada División de Vending, dedicada a llevar a cabo la comercialización de aperitivos mediante máquinas expendedoras automáticas. Dieciocho meses más tarde, en marzo de 1993, los responsables comercial y financiero de la nueva División analizan los resultados alcanzados, y deben decidir los siguientes pasos a realizar. Se co...Starting at €8.20
-
Iluminum, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-678-EMarketingStarting at €8.20
-
Spanish Building Materials, S.A. (SPABUMA)
Guillén, F. J.; Parés Canalias, Francisco; Renart, Lluís G.Case M-737-EMarketingStarting at €8.20
-
Comercio Internacional para el Habitat, S.A. (B)
Guillén, F. J.; Parés Canalias, Francisco; Renart, Lluís G.Case M-758-EMarketingStarting at €5.74
-
Compensación y Comercio, S.A.
Parés Canalias, Francisco; Renart, Lluís G.; Schramm K.; Withmire M.Case M-911-EMarketingStarting at €8.20
-
Wetteren-Lloveras - Teaching Note
Renart, Lluís G.Teaching Note MT-6-EMarketing(Case M-827). Use is restricted to Academic Institutions.Starting at €0.00
-
Comercial Nacional (A)
Ballarín Fredes, Eduardo; Izquierdo, A.Case ASE-120-EEconomicsStarting at €8.20
-
MBA & Co (B): Daniel Callaghan: Finding the right time to start a new business
Carenzo, Mathieu; Rahouadj, Myriam; Davila, AntonioCase E-166-EEntrepreneurship, Finance, Innovation and ChangeHow do you generate a business opportunity that will be attractive to investors? Market, team, competitive advantage, scalability, exit: what are the important criteria that should be used to increase the probability of success when investing in a start-up? What are the differences between a business opportunity and an investment opportunity in an early stage environment?Starting at €5.74
-
Nestlé Spain: The Red Box
Parés Canalias, Francisco; Renart, Lluís G.Case M-1080-EMarketingUp to 1988, Nestlé España, S.A. had a 45% market share in boxed chocolates in Spain. This leadership position was reinforced in 1988 with the acquisition of Rowntree ("After Eight" and "Quality Street") and Perugina ("Baci"). But it was subsequently strongly challenged when, in September 1989, Ferrero aggressively launched Ferrero Rocher in Spain. In spite of Nestlé's marketing efforts, Ferrero made strong gains in market share. At the end of 199...Starting at €8.20
-