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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959MarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two hiStarting at €8.20
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Defined Benefit Pension Plans
Hopkins, Justin J.; Craddock, JennyTechnical Note DARDEN-C-2472-EAccounting and ControlThis technical note provides background on defined benefit pension plans in the United States and a basic understanding of accounting for defined benefit plans. Topics discussed include differences between defined benefit and defined contribution plans, the effects of defined benefit plans on the balance sheet and income statements, and interpreting related footnote disclosures. This note is intended to be a broad overview of pension plan account...Starting at €8.20
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Scrap It
James A. Erskine; Michael WienerCase IVEY-9B08C017-EKnowledge and Communication, Leadership and People ManagementThe vice-president of operations at Lighting Group Corporation (LGC) was looking over some financial statements at the end of the workday. For the first time he could remember, there were no sales recorded on the daily sales statement. It appeared that the efforts of employees were diverted into a project related to the scrap metal that was a by-product of the manufacturing process. To complicate matters, the son of the company's president and ch...Starting at €8.20
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Time Is Money.com
James A. Erskine; Karen BongCase IVEY-9B01M033-EEntrepreneurship, StrategyTISM Solutions Inc. is a dot-com company that connects buyers and sellers of expert advice through the Web site Timeismoney.com. The founders of the company spent many hours turning their concept into a business plan and, with the support and funding of Vision Venture Capital (VVC), have drafted their vision statement, technology infrastructure and business model - focusing on the business-to-consumer model. However, investors wanted more stable ...Starting at €8.20
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IA Clarington: Target Click Funds
Chuck Grace; James A. Erskine; Michiel R. LeendersCase IVEY-9B09N022-EFinanceIn October 2008, the senior vice-president for product and business development at IA Clarington (IAC), a life and health insurance company, was preparing for a meeting with the president of IAC. The topic of discussion would be IAC's Target Click Fund, a mutual fund with an options-based guarantee structure targeted towards investors who were looking for growth along with capital preservation. The vice-president had been asked to render his opin...Starting at €8.20
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Greaves Brewery (A) (Spanish version)
Michiel R. Leenders; James A. ErskineCase IVEY-9A92DS02Service and Operations Management, StrategyUna expansión en la planta de embotellado de una cervecera conduce a una nueva evaluación de la operación de paletizado manual. Es posible comprar un costoso equipo automático donde también esta involucrada la elección del proveedor.Starting at €8.20
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Tandem Brothers: The Cochrane Tree-plant (Spanish version)
James A. Erskine; Sam MoorcroftCase IVEY-9A95DS07Service and Operations ManagementUn supervisor de siembra de arboles debe decidir un plan de accion inmediato para hacer trabajar a los empleados en condiciones adversas. El supervisor ya ha gastado por gastos no presupuestados, por lo que cualquier retraso a esa altura podria ser desastroso. Para asegurarse que las obligaciones del contrato son cumplidas, el debe disenar un plan que mantendra a sus plantadores suficientemente motivados para finalizar el contrato.Starting at €8.20
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A Pig in a Poke? Shuanghui’s Acquisition of Smithfield
Chen, Ming-Jer; Chan, Yi Ping; Craddock, JennyCase DARDEN-S-0330-EStrategyThis case stars Long Wan, chairman and CEO of Shuanghui International (Shuanghui), as he works through the postmerger integration of the newly acquired US-based Smithfield Foods (Smithfield). Wan must address many potential hurdles as he sought to integrate two very different companies, on two different continents, separated by a world of cultural and political differences. With its headquarters in rural Virginia and its folksy southern American ...Starting at €8.20
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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCase DARDEN-S-0296-EStrategyFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eStarting at €8.20
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A Phantom Man(n) at Witchsy: Casting a Spell via Email?
Isabella, Lynn A.; Craddock, JennyCase DARDEN-OB-1255-ELeadership and People ManagementIn the summer of 2015, Los Angeles-based creatives Kate Dwyer and Penelope Gazin were fed up with the censorship of “risqué” goods and artwork sold on the popular online marketplace Etsy. Even though they lacked technical experience and had never built a website before, the two friends committed themselves to building a censorship-free artists’ marketplace, which they would call Witchsy.com. After Dwyer and Gazin had bought the domain name www.w...Starting at €8.20