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The #BlackLivesMatter Movement: Balancing Stakeholders at TechTeen - Teaching Note
Murray, MeghanTeaching Note DARDEN-BC-0276TN-EKnowledge and CommunicationTeaching note for product BC-0276Starting at €0.00
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The Home Depot Builds in the Pandemic
Murray, MeghanCase DARDEN-BC-0277Knowledge and CommunicationThrough most of 2020, the United States was battling the same demon as the rest of the world: the COVID-19 pandemic. During the pandemic, a large number of people worldwide spent more time at home, so they noticed repairs that needed to be made and used the increased time spent in their living quarters to paint rooms, garden, build, and complete projects. Many people turned to The Home Depot for the materials and tools to achieve these goals. To...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Hamilton Won More Than Twitter
Murray, MeghanCase DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Starting at €8.20
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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The First 10 Questions for Would-be Searchers
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-15-EEntrepreneurship, FinanceThis note answers ten of the most common questions asked by people who are relatively new to the search fund model, or have never heard of a search fund before. The content of this note is based on the experience of search funds from around the world, and will help prospective entrepreneurs become familiar with the search fund model and the important questions that should be answered before considering the model more seriously. At the end of each...Starting at €8.20
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Consideraciones a tener en cuenta en las adqquisiciones empresariales
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-16Entrepreneurship, Finance, Innovation and ChangeEsta nota técnica sintetiza algunas entrevistas con compradores y financieros empresariales de todo el mundo. Las opiniones y recomendaciones que aparecen a continuación reflejan las diversas experiencias de los profesionales que se dedican a las adquisiciones empresariales, a la vez que pretende resumir las consideraciones que cualquier empresario potencial debe tener presente cuando se embarca en una oportunidad de adquisición empresarial.Starting at €8.20
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Diez preguntas a tener en cuenta antes de hacer una adquisición emprendedora
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-15Entrepreneurship, FinanceEsta nota técnica responde a diez de las preguntas más frecuentes que se plantean las personas que nunca han oído hablar del modelo de search fund o aquellas para las que es relativamente nuevo. Su contenido se basa en la experiencia de los search funds en todo el mundo y ayudará a los futuros empresarios a familiarzarse con este modelo y con las respuestas que deben dar a esas diez preguntas antes de plantearse más seriamente crear un search fun...Starting at €8.20
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Anita Norris Model Management
John S. Haywood-Farmer; Prashob Menon; Paul LeeCase IVEY-9B10D013-EService and Operations Management, StrategyIn March 2010, the owner of Anita Norris Model Management (ANMM) was trying to discern a strategic direction to best serve the growth of her company. Its quick growth in the past two years was due to the owners' efforts to pursue any revenue stream opportunity that presented itself. The owner was concerned that this pace was unsustainable in the long run and would in fact stretch the business too thinly. Currently, the business's revenue stemmed ...Starting at €8.20