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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Managing Risks: A New Framework
Kaplan, Robert S.; Mikes, AnetteArticle HBS-R1206B-EStrategyRisk management is too often treated as a compliance issue that can be solved by drawing up lots of rules and making sure that all employees follow them. Many such rules, of course, are sensible and do reduce some risks that could severely damage a company. But rules-based risk management will not diminish either the likelihood or the impact of a disaster such as Deepwater Horizon, just as it did not prevent the failure of many financial institut...Starting at €8.20
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A New Framework (Spanish version)
Kaplan, Robert S.; Mikes, AnetteArticle HBS-R1206BStrategyRisk management is too often treated as a compliance issue that can be solved by drawing up lots of rules and making sure that all employees follow them. Many such rules, of course, are sensible and do reduce some risks that could severely damage a company. But rules-based risk management will not diminish either the likelihood or the impact of a disaster such as Deepwater Horizon, just as it did not prevent the failure of many financial institut...Starting at €8.20
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The United Fruit Company in Guatemala (Spanish version)
Jones, Geoffrey G.; Bucheli, MarceloCase HBS-807S06EconomicsExamines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana plantations in the "banana republics" of Central America, including Guatemala. Examines the impact and role of United Fruit in the Guatemalan economy, one of the poorest in the world, and t...Starting at €8.20
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Brazil at the Wheel (Spanish Version)
Jones, Geoffrey G.Case HBS-811S19EconomicsSe imparte en el segundo curso de MBA electiva sobre la evolución del Negocio global. Examina los costos y los beneficios de las políticas del gobierno brasileño para fomentar las multinacionales extranjeras para desarrollar una industria del automóvil durante la década de 1950. Una combinación de incentivos y el cierre de mercado se utiliza para atraer la inversión extranjera directa. Volkswagen respondió más positivamente que las empresas estad...Starting at €8.20
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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
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Innovación y negocios en mercados emergentes
Jones, Geoffrey G.; Khanna, Tarun; Wright, Nataliya Langburd; Spencer, MorganCase HBS-320S10Knowledge and CommunicationStarting at €8.20
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Rise of Corporate Nationality (Spanish version)
Jones, Geoffrey G.Article HBS-F0610AEconomicsThe nationality of global companies has become less ambiguous and more strategically important in recent decades.Starting at €8.20
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Managing Risk in the New World
Kaplan, Robert S.; Mikes, Anette; Simons, Robert L.; Tufano, Peter; Hofmann, Michael; Champion, DavidArticle HBS-R0910E-EFive experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies the evolution of risk management and the role of the chief risk officer; Simons, the Charles M. Williams Professor of Business Administration at HBS; Tufano, the Sylvan C . Coleman...Starting at €8.20