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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Dot Autonomous Power Platform: The Future Of Farming - Teaching Note
Dwight Heinrichs; Michael Taylor; Marco CoppolaTeaching Note IVEY-8B19A055-EMarketingTeaching note for product 9B19A055.Starting at €0.00
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Johnson Controls International Plc: Managing Strategic Accounts - Teaching Plan
Michael TaylorTeaching Note IVEY-W25579-EMarketing, StrategyTeaching note for product W25578.Starting at €0.00
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How Venture Capitalists Evaluate Potential Venture Opportunities
Roberts, Michael J.; Barley, LaurenCase HBS-805019-EEntrepreneurshipFour venture capitalists from leading Silicon Valley firms are interviewed about the frameworks they use to evaluate potential venture opportunities. Questions include: How do you evaluate the venture's prospective business model? What due diligence do you conduct? What is the process through which funding decisions are made? What financial analyses do you perform? What role does risk play in your evaluation? and How do you think about a potentia...Starting at €8.20
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ONSET Ventures (Spanish version)
Roberts, Michael J.; Tempest, NicoleCase HBS-803S10EntrepreneurshipONSET Ventures, is a venture capital firm focused on seed-stage start-ups. Describes the principles and strategies the firm has developed over its life. Also presents an in-depth discussion of one of the seed-stage companies ONSET has been incubating.Starting at €8.20
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Mark Pitts (Spanish version)
Cyr, Linda A.; Roberts, Michael J.Case HBS-803S22EntrepreneurshipDescribe Peoplestreet, un negocio en Internet está desarrollando en Cambridge Incubadora. Peoplestreet está tratando de contratar a un vicepresidente de desarrollo de negocios y ha identificado un candidato, Mark Pitts. Pide a los estudiantes para evaluar qué técnicas de entrevista parecían más eficaces en el descubrimiento de la información deseada.Starting at €8.20
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Icedelights (Spanish version)
Roberts, Michael J.Case HBS-807S13EntrepreneurshipThree second-year students at the Harvard Business School decide to buy a company. The case focuses on their thoughts about an entrepreneurial career, their search process, and the evaluation of an Icedelights (an ice cream/cafe) franchise. This is a rewritten version of an earlier case.Starting at €8.20
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Joint Juice (Spanish version)
Roberts, Michael J.; Wagonfeld, Alison BerkleyCase HBS-812S01EntrepreneurshipSe centra en la Joint Juice, una puesta en marcha en la categoría de bebidas de la nueva era. La compañía tiene una fórmula patentada para producir una bebida de glucosamina, el único en el mercado. (La glucosamina es un suplemento nutricional cree que ayuda a las articulaciones rejuvenecer y la artritis tratamiento.) La compañía ha hecho un progreso lento en su fase inicial, pero a medida que los extremos caso, tenga la oportunidad de ir a nacio...Starting at €8.20
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Martin Blair (Spanish version)
Stevenson, Howard H.; Roberts, Michael J.Case HBS-915S05EntrepreneurshipMartin Blair es un empresario que por primera vez se basa en su experiencia en la industria de servicio de alimentos para desarrollar dos conceptos de restaurantes diferentes casi al mismo tiempo. Al relatar sus experiencias, revela varias preocupaciones importantes del empresario reflexivo, que van desde la obtención de financiamiento para la construcción de espacios físicos a cabo. Ambos restaurantes tienen éxito, y Blair ahora quiere hacer cre...Starting at €8.20
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Light Beer Decision (Spanish version)
Cyr, Linda A.; Lassiter, Joseph B.; Roberts, Michael J.Case HBS-805S04EntrepreneurshipBoston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and introduces the ZMET. Includes color exhibits.Starting at €8.20