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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Nota sobre regímenes tributarios internacionales
Desai, Mihir A.; Luchs, Kathleen; Veblen, Mark F.Case HBS-207S13FinanceProporciona un marco para entender los diferentes tipos de regímenes fiscales internacionales. Examina la forma alternativa de regímenes fiscales sobre los impuestos al ingreso de divisas de sus ciudadanos (incluidos los ciudadanos corporativos); cómo los regímenes fiscales definen ingreso exterior e interior; y cómo se utilizan los créditos y deducciones de impuestos extranjeros en los regímenes fiscales en todo el mundo para mitigar la doble im...Starting at €8.20
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Foreign Exchange Markets and Transactions (Spanish version)
Desai, Mihir A.; Wang, Yanjun; Pham, Christina B.; Luchs, KathleenCase HBS-209S25FinanceProvides information on the foreign exchange market and exchange rate movements. Describes the different types of foreign exchange transactions, including spot transactions, forwards, swaps, futures, and options. Includes worked examples to help students understand the different instruments and an appendix with additional exercises. A rewritten version of an earlier note.Starting at €8.20
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Confidential Information for Elcer Products Division President (Spanish version)
Sebenius, James K.; Subramanian, GuhanCase HBS-910S03StrategyIn a six-party negotiation exercise, the TNDA Corp. plans to sell Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the Elcer Divisional management role. Challenges include how to set up and implement the most promising sales process, come up with the right deal, and choose the best tactical approach given each party's role and objectives. This negotiatio...Starting at €8.20
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Exchange Rates and Firms
Desai, Mihir A.; Luchs, KathleenTeaching Note HBS-206123-EFinanceInstructor's guide - not available for classroom use. Describes a core module in the International Finance course at Harvard Business School. The module focuses on how firms identify, measure, and manage currency exposures. The cases first introduce students to foreign exchange exposures and the tools used to manage currency risk and then move on to the broader issues involved in formulating appropriate foreign exchange hedging strategies in the ...Starting at €0.00
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Fairstar Heavy Transport (A)
Subramanian, Guhan; Ghosh, RheaCase HBS-911036-ETo maximize their effectiveness, color cases should be printed in color. In 2009, the small heavy marine transport company Fairstar entered into bidding on one of the largest contracts in the history of the industry. Chronicles the company's year-long tendering process, leading up to a final make-or-break meeting.Starting at €8.20
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Fairstar Heavy Transport (C)
Subramanian, Guhan; Ghosh, RheaCase HBS-911043-ESupplements the (A) and (B) case.Starting at €5.74
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Remicade/Simponi: Confidential Instructions for Merck
Subramanian, Guhan; Ghosh, RheaCase HBS-911044-EThis two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.Starting at €8.20
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Remicade/Simponi: Confidential Instructions for Johnson & Johnson
Subramanian, Guhan; Ghosh, RheaCase HBS-911045-EThis two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.Starting at €8.20
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Fairstar Heavy Transport, Teaching Plan
Subramanian, Guhan; Krontiris, CharlotteTeaching Note HBS-913045-EThis case traces the efforts of Fairstar Heavy Transport, a heavy marine transportation company, to secure a contract associated with the development of the Greater Gorgon gas fields off the coast of Australia. It examines Fairstar's approach to a highly regimented bidding process, focusing on the interplay between the company's bid and its long-term position in a changing competitive landscape. In (B) and (C) sequels, the case reviews Fairstar C...Starting at €0.00