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Business Plan Development: Overview
Fairchild, Gregory B.; Temkin, Jacqueline; Becker, BuzzExercise DARDEN-ENT-0231-EEntrepreneurshipThis exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students through the development of their very own business plan. From researching and deciding on a business concept, to developing prospective customer profiles and understanding target markets, to creating financial and operations projections, this set of materials helps students step by step as they...Starting at €8.20
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A Career Start for Jasmine
Fairchild, Gregory B.; Fairchild, Tierney; Doss, Aaron; Glickman, TeddyCase DARDEN-F-2021-EFinanceThis fictional case introduces Jasmine Lawson, who has just been offered a position as an executive assistant after a grueling, months-long job search. Lawson, a formerly incarcerated woman with a young child to care for, had to endure several rejections from prospective employers before getting this job offer, and she is excited about both the position and the annual salary that comes with it. But Lawson must consider federal and state income ta...Starting at €8.20
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Social Investment in Supply Chains: Mining the Possibilities
Mani, Vidya; Parmar, Bidhan L.; Mead, JennyCase DARDEN-OM-1780-EService and Operations ManagementTintio SA (Tintio), a Peru-based mining company, planned to open a gold mine in Ica, the southern region of Peru. But like other mining companies, Tintio often had rocky relationships with the communities in which it operated. Tintio had tried to improve its practices and relationships over the years, but in 2021, it still experienced pushback from assorted stakeholders. Company leadership needed to decide how best to compensate and benefit the l...Starting at €8.20
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Gwen Berry and the Politics of Protest (A)
Freeman, R. Edward; Mead, JennyCase DARDEN-E-0479-EBusiness Ethics and Corporate Social ResponsibilityIn the summer of 2019, notable track and field athlete Gwen Berry was representing Team USA at the Pan American Games in Peru when, having won the hammer throw—her specialty—she stood anxiously on the podium for the medal ceremony as the United States national anthem began to play. As she thought about both her own challenging upbringing and the social and racial injustice in the United States, exemplified by a recent encounter she’d had with a s...Starting at €8.20
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Gwen Berry and the Politics of Protest (B)
Freeman, R. Edward; Mead, JennyCase DARDEN-E-0480Business Ethics and Corporate Social ResponsibilityThis case is a follow-up to "Gwen Berry and the Politics of Protest (A)" (UVA-E-0479). Gwen Berry did protest at the Pan American Games in the summer of 2019 by raising her fist in the air when the US national anthem was playing. Pushback by the International Olympic Committee (IOC) and the public was swift and fierce. Berry, along with US fencing team member Race Imboden, who also protested, was put on problem for a year and immediately lost th...Starting at €5.74
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (A)
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyCase DARDEN-E-0494-EBusiness Ethics and Corporate Social ResponsibilityJay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country music stars. Wallen, a white singer, was caught on home security footage using an ethnic slur with a group of white friends after a night of drinking. The following day, the footage was released to the public, and Wallen was swiftly disavowed by his ...Starting at €8.20
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (C)
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyCase DARDEN-E-0496-EBusiness Ethics and Corporate Social ResponsibilityJay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country music stars. Wallen, a white singer, was caught on home security footage using an ethnic slur with a group of white friends after a night of drinking. The following day, the footage was released to the public, and Wallen was swiftly disavowed by his ...Starting at €5.74
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Workaround: Which Integration Ideas to Explore?
Parmar, Bidhan L.; Mead, Jenny; Leiner, Benjamin; Vambre, DavidCase DARDEN-E-0476-EBusiness Ethics and Corporate Social ResponsibilityAnna Bender, VP of product at Workaround, a large human resources (HR) software firm, had just been presented with a number of different recommendations from her employees on how to integrate the functionality and data from a recently acquired software company that had a leading chat app into Workaround’s offerings. Although she was impressed by many of the suggestions, Bender was also ethically conflicted about some of them. The business opportu...Starting at €8.20
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Bystander Intervention: USA Gymnastics and Beyond (B)
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Santos, GraceCase DARDEN-E-0483-EBusiness Ethics and Corporate Social ResponsibilityThis partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson reported team doctor Larry Nassar to USA Gymnastics leadership for his abuse of young athletes. It turned out that many others had tried to report Nassar for various instances of inappropriate behavior and abuse over the years, but coaches, trainers, adm...Starting at €5.74
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Nike: Retaining Talent and Managing a Brand
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Guimaraes, Raphael A.Case DARDEN-E-0485-EBusiness Ethics and Corporate Social ResponsibilityIn 2021, Nike had lost some of the top female athletes it had sponsored, including WNBA two-time champion Breanna Stewart and gymnast Simone Biles. The reasons for the departures, which had taken place over the past several years, varied, but several prominent departing female athletes had accused Nike of bad practices when athletes became pregnant. Track and field star Allyson Felix, in a New York Times op-ed, described how Nike wanted to pay he...Starting at €8.20