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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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Bicing: Bike-Sharing in Barcelona
Martínez de Albéniz, VictorCase P-1164-EService and Operations ManagementMonday mornings were tough for Toni Roig. During the months of June and July, he had received phone calls from the mayor¿s office every other Monday. The topic was always the same: ¿Did you read the newspapers?¿ In the second summer since the introduction of the Barcelona bike-sharing system, Bicing, which was managed by his department at BSM, the week-end press carried dozens of readers¿ letters and opinion articles criticizing Bicing. This seem...Starting at €8.20
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Berlin Brandenburg International Airport - Teaching Note
Martínez de Albéniz, VictorTeaching Note PT-57-EService and Operations ManagementJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €0.00
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La flor y el volcán: cómo el Eyjafjallajökull alteró la industria keniata de las flores
Chaturvedi, Aadhaar; Martínez de Albéniz, VictorCase P-1106Service and Operations ManagementEn la mañana del 19 de abril de 2010, el señor Eduard Ngugi, gerente de la finca de rosas Uraidi, se planteaba qué hacer con las rosas que, durante dos días ya, colmaban la cámara frigorífica. Para entonces, las flores, sedentes en aquel cuarto frío situado a orillas del keniata lago Naivasha, debían estar en camino hacia los hogares de los clientes de Europa occidental. Sin embargo, la erupción explosiva del volcán islandés Eyjafjallajökull, ac...Starting at €8.20
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Queue Management: Methodology for Basic Queue Analysis
Lago, Alejandro; Martínez de Albéniz, VictorTechnical Note PN-441-EService and Operations ManagementThis technical note gives a brief account of the methodology for dealing with stochastic queue problems in an analytic way. It is intended to be a guide for the reader to follow the process step by step. This document complements technical note PN-427 which gives a more detailed description of queue phenomena.Starting at €8.20
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Chemical Bank: la implantación del cuadro de mando integral
Kaplan, Robert S.; Klein, NormanCase HBS-106S09Accounting and ControlLa división de banca minorista de Chemical Bank se enfrenta a la disminución de los márgenes y el aumento de la competencia en su reunión de crédito y de depósito y el procesamiento de los negocios. Desea aplicar una nueva estrategia para convertirse en un proveedor de servicios financieros preferido a grupos de clientes objetivo. La división se adapta el cuadro de mando integral para clarificar y comunicar la nueva estrategia e identificar los f...Starting at €8.20
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Managing Risks: A New Framework
Kaplan, Robert S.; Mikes, AnetteArticle HBS-R1206B-EStrategyRisk management is too often treated as a compliance issue that can be solved by drawing up lots of rules and making sure that all employees follow them. Many such rules, of course, are sensible and do reduce some risks that could severely damage a company. But rules-based risk management will not diminish either the likelihood or the impact of a disaster such as Deepwater Horizon, just as it did not prevent the failure of many financial institut...Starting at €8.20
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Wells Fargo Servicios Financieros Online (B)
Kaplan, Robert S.; Tempest, NicoleCase HBS-102S07Accounting and ControlDescribe cómo el Balanced Scorecard construido por los servicios financieros en línea (OFS) grupo se utiliza para seleccionar las iniciativas de mayor prioridad para la organización. Actualmente, surgen iniciativas continuamente a través de la organización y gestión gasta considerable tiempo revisando lo aprueba, y, a menudo, la cancelación de las iniciativas. OFS desarrolla un procedimiento de clasificación, basado en el cuadro de mando integral...Starting at €5.74
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Borealis
Kaplan, Robert S.; Jorgensen, Bjorn N.Case HBS-103S07Accounting and ControlCuando Borealis, un productor europeo de plásticos, utiliza un proceso presupuestario tradicional, que consume tiempo, el presupuesto fue rápidamente fuera de fecha en un entorno competitivo caracterizado por que cambian constantemente los precios de entrada y salida y las condiciones dinámicas del mercado. Este caso describe el proceso que Borealis llevado a reemplazar sus presupuestos con cuatro herramientas de gestión específicas: Rolling prev...Starting at €8.20
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Mobil USM&R (B): Ventas y Distribución New England
Kaplan, Robert S.Case HBS-104S05Accounting and ControlEl gerente general de una unidad de negocio de distribución de gasolina / ventas de destilados y local debe comunicar una nueva estrategia para 300 empleados de la unidad. Un primer ejercicio de planificación estratégica identificó una lista de alta prioridad de las oportunidades que se mezclaba la estrategia nacional de la división padre con una estrategia local personalizado. Pero para la nueva estrategia sea eficaz, el sistema de medición de e...Starting at €5.74