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Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
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Android y iPhone: ¿listos para hacer negocios
Sieber, Sandra; Tatarinov, KatherineCase SI-188Information Technologies, Innovation and ChangeEste caso analiza los cambios que están teniendo lugar en el sector móvil, en particular, con respecto a los teléfonos inteligentes (más comúnmente conocidos como smartphones) y las tabletas de las cuatro compañías más importantes del mercado actual. En el documento se comparan sus cuatro estrategias y se analizan los productos de cada competidor. Después, se resumen las tendencias y los importantes desarrollos tecnológicos que afectarán a este m...Starting at €8.20
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
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Tottenham Hotspur plc (Spanish version)
Coval, Joshua D; Cohen, Lauren H.; Malloy, Christopher J.Case HBS-215S01FinanceTottenham Hotspur Football Club is a publicly-owned professional soccer team based in London, England. The club's chairman, Daniel Levy, is contemplating a significant investment in physical assets, including the development of a new stadium as well as the acquisition of a new player. The team must decide if the expected cash flows associated with adding the stadium, the player, or both, warrant the considerable required investments in these asse...Starting at €8.20
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Miracle Life, Inc. (Spanish version)
Cohen, Lauren H.; Malloy, Christopher J.Case HBS-218S08FinanceMilagro La vida es una empresa con una configuración única y la estructura organizativa. En concreto, se trata de una empresa de marketing de red (también conocido como marketing multinivel (MLM) empresa), que utiliza una gran base de distribuidores, y depende de esta base de distribuidores individuales para vender sus productos, dando incentivos explícitos para estos distribuidores individuales a la vez vender sus productos e inscribirse otros d...Starting at €8.20
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Miracle Life, Inc.
Cohen, Lauren H.; Malloy, Christopher J.Case HBS-210039-EFinanceMiracle Life is a firm with a unique setup and organizational structure. Specifically, it is a network marketing firm (also known as multi-level marketing (MLM) firm), which utilizes a large distributor base, and depends on this individual distributor base to sell its products, giving explicit incentives for these individual distributors to both sell its products and sign up other distributors. The case gives students the opportunity to take the ...Starting at €8.20
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AQR's Momentum Funds (B)
Bergstresser, Daniel B.; Malloy, Christopher J.; Cohen, Lauren H.; Cohen, Randolph B.Case HBS-211075-EFinanceThis is a (B) case for AQR's Momentum Funds. It follows the first year of performance of the funds after launching, and gives students a critical inflection point for analyzing the nascent stages of a new product launch and the potential path dependence of the product depending on initial returns. It allows students to wrestle with the way forward given these conditions, and how (if at all) it changes their views, pitch, and perspective on the st...Starting at €5.74
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Quadriserv and the Short Selling Market
Cohen, Lauren H.; Malloy, Christopher J.Case HBS-212021-EFinanceTo maximize their effectiveness, color cases should be printed in color. Ten years into Quadriserv's life, Greg DePetris and his company were at a crossroads. Perhaps more so than any of Greg's previous ventures, Quadriserv represented a move into an established marketplace with strong and entrenched incumbents. Greg had a tested record of startups in the trading and financial sectors, but the difference in this case was that Quadriserv would be ...Starting at €8.20
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Fundamental Analysis in Emerging Markets: Tren Anuncio Rapido
Cohen, Lauren H.; Malloy, Christopher J.Case HBS-212023-EFinanceStarting at €8.20
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Introduction to Short Selling
Cohen, Lauren H.; Malloy, Christopher J.Case HBS-212079-EFinanceWe provide a primer on the market for securities' lending of equities in the United States. We describe the basic market structure, along with descriptions of the relevant market participants. We build intuition for the basic economic forces in this decentralized market through a series of examples that sequentially build on each other layering on the particular fees and collateral requirements commonly levied in short-selling transactions. We al...Starting at €8.20