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Daimler Taps the Chinese Panda Bond Market
Lynch, Luann J.; Haskins, Mark E.Case DARDEN-C-2417-EAccounting and ControlPreparing for a potential interview, an MBA graduate reads extensively about Daimler AG. She learns about company’s longtime presence in China manufacturing luxury automobiles and its continued investment in manufacturing and R&D capacity in that country. She also learns that the company financed part of its operations and growth in China by issuing bonds in both China and Hong Kong and wonders whether the company would return to those bond marke...Starting at €8.20
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Shareholders’ Equity at PepsiCo - Teaching Note
Haskins, Mark E.; Lynch, Luann J.Teaching Note DARDEN-C-2425TN-EAccounting and ControlTeaching note for product C-2425Starting at €0.00
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Potential Volatility Comes to Earnings: A Look at Berkshire Hathaway’s Equity Investments - Teaching Note
Lynch, Luann J.; Haskins, Mark E.Teaching Note DARDEN-C-2426TN-EAccounting and ControlTeaching Note for product C-2426Starting at €0.00
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Revenue Recognition (Topic 606) at Salesforce.com, Inc. - Teaching Note
Haskins, Mark E.; Lynch, Luann J.Teaching Note DARDEN-C-2428TN-EAccounting and ControlTeaching Note of Product C-2428Starting at €0.00
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Boulevard Sandwiches, Inc. (A)
Brownlee, E. Richard II; Lynch, Luann J.Case DARDEN-C-2433-EAccounting and ControlCarla Thomas, the owner of Boulevard Sandwiches, is preparing to meet with Alan Philips, the new manager of Boulevard Sandwiches, Inc., Unit No. 2, in mid-December 2017. The primary purpose of this meeting is to finalize the 2018 operating plan for the location, as well as to conduct sensitivity analysis related to the assumptions included in the budget. Thomas has decided that, due to the growth of her business, she can no longer continue to man...Starting at €8.20
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Boulevard Sandwiches, Inc. (A) - Teaching Note
Brownlee, E. Richard II; Lynch, Luann J.Teaching Note DARDEN-C-2433TN-EAccounting and ControlTeaching Note for Product C-2433Starting at €0.00
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Shri Mahila Griha Udyog Lijjat Papad: It's A Women-Only Business
Isabella, Lynn A.; Yemen, Gerry; Mattoo, Nirja; Venkatesan, Rajkumar; Wicks, Andrew C.Case DARDEN-OB-1091-ELeadership and People ManagementThe story of Lijjat offers an opportunity to challenge students to think about what a business is for. It can be used to explore students’ cultural intelligence starting point and discover what they need to learn from others who are different from them. The material lends itself to explore the concepts of missions, visions, values, strategies, and goals in the context of a highly successful business in India. For many years, members of the same f...Starting at €8.20
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Catalina Marketing Corporation: Developing a Retailer Value Proposition
Venkatesan, Rajkumar; Leliveld, IngmarCase DARDEN-M-0764-EMarketingThis case tracks the relationship between Catalina, a provider of customized coupons for consumer packaged goods manufacturers, and the Meijer Stores supermarket chain. An optional instructor-only multimedia product is available featuring top company executives talking about the co-creation of this new product with a major customer. Class discussion centers on the challenges of executing a co-creation initiative in business-to-business settings. ...Starting at €8.20
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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SVEDKA Vodka (B)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, IvyCase DARDEN-M-0775-EMarketingIn the second case of a three-part series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces, including changes to the distribution channels and additions to the product line. Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," the case presents opportunities to discuss pricing, target, dist...Starting at €5.74