SVEDKA Vodka (B)
In the second case of a three-part series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces, including changes to the distribution channels and additions to the product line. Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," the case presents opportunities to discuss pricing, target, distribution, branding, and promotion.
Collection: Darden University of Virginia (USA)
Ref: DARDEN-M-0775-E
Format: PDF
Number of pages: 9
Publication Date: Jan 27, 2009
Language: English
Review date: Jun 10, 2016
Description
In the second case of a three-part series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces, including changes to the distribution channels and additions to the product line. Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," the case presents opportunities to discuss pricing, target, distribution, branding, and promotion.
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Industry Setting: Food/Beverage
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"SVEDKA Vodka (B)"
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