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Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €8.20
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Gerson Lehrman Group: Managing Risks
Groysberg, Boris; Healy, Paul M.; Abbott, Sarah L.Case HBS-412004-EIt was June 2011 and Alexander Saint-Amand, President and CEO of Gerson Lehrman Group, the largest expert network firm globally, has found his firm once again in the midst of controversy. This controversy centered around a number of insider trading cases that had been brought against consultants working for competing expert network firms. While GLG was in no way implicated in these cases, and GLG had invested significantly in its compliance polic...Starting at €8.20
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elBulli: The Taste of Innovation, Teaching Note
Norton, Michael I.; Villanueva, Julian; Wathieu, LucTeaching Note HBS-509055-EMarketingTeaching Note for [509015].Starting at €0.00
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BTG Pactual: Preservación de una Cultura de Asociación
Healy, Paul M.Case HBS-116S02Accounting and ControlPara maximizar su eficacia, los casos de color deben imprimirse en color.Starting at €8.20
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Coca-Cola Spain: Branding 2.0 - Teaching Note
Villanueva, Julian; Ziskind, JulieTeaching Note MT-37-EKnowledge and Communication, MarketingThe case covers the dilemma facing the communication and marketing directors at Coca-Cola Spain as they decide if and how the company should allocate additional resources to social media. At the moment, Coca-Cola Spain is already active on various social media platforms; however its strategy to date has been mostly experimental. The two directors profiled in the case have generally opposing viewpoints as to the usefulness of social media: the dir...Starting at €0.00
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El comportamiento del comprador en Internet
Viscarri, Jesús; Nueno, José Luis; Villanueva, JulianTechnical Note MN-338Information Technologies, MarketingUna de las causas del tímido desarrollo del comercio electrónico dirigido al consumidor es la carencia de experiencia y madurez de éste a la hora de considerar un conjunto de sitios relevante para llevar a cabo una compra. El efecto de la publicidad es muy débil sobre las compras: si bien aumenta el grado de conocimiento del usuario, éste, en su exploración se fía más de su intuición y experiencia en la red, lo que le lleva a decidir sobre marcas...Starting at €8.20
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When the Crowd Fights Corruption
Healy, Paul M.; Ramanna, KarthikArticle HBS-R1301K-ECorruption is the greatest impediment to conducting business in Russia, according to leaders recently surveyed by the World Economic Forum. Indeed, it's a problem in many emerging markets, and businesses have a role to play in combating it, according to Healy and Ramanna. The authors focus on RosPil--an anticorruption entity in Russia set up by Alexey Navalny, a crusader against public and private malfeasance in that country. As of December 2011,...Starting at €8.20
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How Much Change Can a New CEO Demand (HBR Case Study)
Healy, Paul M.Article HBS-R1701X-EThe young CEO of a Turkish bank wants to experiment with a new way of reaching customers and doing business--but she's meeting with resistance from employees and worries that they have had enough. Expert commentary comes from Mitch Krebs, President and CEO of Coeur Mining, and Pinar Abay, CEO of ING Bank Turkey. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1701Z. The complete...Starting at €8.20
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White-Collar Crime
Healy, Paul M.; Serafeim, George; Soltes, Eugene; Osmundsen, Erik; White, Mary JoArticle HBS-R1904B-EDespite efforts to crack down on illegal activity, crimes like fraud, bribery, embezzlement, and money laundering are rampant in corporations. What steps can leaders take to fix this growing problem? In "How to Scandal-Proof Your Company," HBS professors Paul Healy and George Serafeim argue that the cause of misconduct is not ineffective regulations or compliance systems. It's weak leadership and flawed corporate cultures, their research shows. C...Starting at €8.20
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Three-Year Planning at Li & Fung Limited, Teaching Note
Healy, Paul M.Teaching Note HBS-116057-EAccounting and ControlTeaching note for case 114098.Starting at €0.00