This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCase SM-1646-EInformation Technologies, Innovation and Change, StrategyOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Starting at €8.20
-
Oasis Lanz Club
Fernández, Juan Antonio; Álvarez Alvarez, José LuisCase FH-577Leadership and People ManagementOasis Lanz Club se trata de una empresa de venta y gestión de un complejo de apartamentos bajo la modalidad de tiempo compartido (time sharing). En él se plantea las posibles incertidumbres que la nueva legislación supone para el negocio. También se relata el nacimiento de la organización y su desarrollo posterior.Starting at €8.20
-
Kodak and the Digital Revolution (A) (Spanish version)
Gavetti, Giovanni; Henderson, Rebecca M.; Giorgi, SimonaCase HBS-706S40StrategyThe introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in the new landscape, the case 'Kodak and the Digital Revolution' questions how CEO Daniel Carp can use digital imaging to revitalize Kodak. A rewritten version of an earlier case.Starting at €8.20
-
L'Oreal: Global Brand, Local Knowledge
Henderson, Rebecca M.; Johnson, RyanCase HBS-311118-EMarketingWorldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in thStarting at €8.20
-
The New Management Competencies and How They Are Learned and Developed
Rábade A.; Álvarez Alvarez, José LuisTechnical Note FHN-307-ELeadership and People ManagementStarting at €8.20
-
Data General: construyendo un ordenador
Montes, J. S.; Álvarez Alvarez, José LuisCase DG-1329Innovation and Change, Leadership and People Management, StrategyEl caso describe la creación de un nuevo ordenador en Data General. El relato se centra en los aspectos organizacionales que hacen posible la innovación. La organización es muy plana y funciona de forma independiente al resto de la empresa. La carga de trabajo y las exigencias técnicas y de plazos hacen que esté sujeta a mucha presión. El jefe del proyecto es muy duro con los especialistas, todos ellos sin experiencia laboral previa. El caso perm...Starting at €8.20
-
El desastre del Mann Gulch
Montes, J. S.; Álvarez Alvarez, José LuisCase DG-1328Leadership and People Management, StrategyEl caso relata una situación de crisis extrema. Un grupo de bomberos forestales intenta apagar un fuego en el valle de Mann Gulch, Estados Unidos. El fuego es muy superior a la valoración inicial y la situación se convierte en una verdadera carrera por salvar sus vidas. Como resultado, mueren 13 bomberos y sólo el jefe y dos más consiguen escapar con vida. El caso permite discutir temas relacionados con el comportamiento de organizaciones y equi...Starting at €8.20
-
El trabajo directivo y sus competencias
Rodríguez-Llauder, María Dolores; Álvarez Alvarez, José LuisTechnical Note DGN-561Leadership and People Management, StrategyEsta nota técnica contempla los principales estudios sobre el trabajo directivo y las competencias precisas para ejercitarlo. En primer lugar expone los trabajos clásicos de Mintzberg y Kotter, que tenían como referencia las grandes empresas de los años 60 y 70, en su mayoría empresas organizadas según estructuras divisionales, estables, jerarquizadas y en las que se desarrollaban carreras directivas verticales. Seguidamente entra en los últimos ...Starting at €8.20
-
Encuesta del paro directivo
Knief C.; Álvarez Alvarez, José LuisTechnical Note FHN-302Leadership and People ManagementThis note studies how Spanish managersperceive the security of their jobs, which measures they take to protect their careers and how their employers help them to find new employment opportunities. This study undertakes a first cut analysis of the phenomenon. The sample is drawn from alumni of IESE'sdifferent program. The 447 repondens represent all age groups and hierarchical levels. Key conclusions are:Spanish managers are healthy optimists rega...Starting at €8.20
-
Managerial unemployment survey - Part II: Spanish managers' reaction to unemployment
Knief C.; Álvarez Alvarez, José LuisTechnical Note FHN-305-ELeadership and People ManagementThis note studies how Spanish managers react to unemployment. This study is a first cut analysis of the phenomenon. The sample is drawn from alumni of IESE's different programs. The 70 respondents represent all groups of managers. Key conclusion are: All groups of managers are affected by unemployment. The most often reason given for managerial unemployment is the lack of understanding with the superior. Only 25% of the respondents believe that t...Starting at €8.20