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Australia and New Zealand Banking Group: The Agile Transformation - Teaching Note
Wiboon Kittilaksanawong; Teeta ErikateTeaching Note IVEY-8B20M006-EStrategyTeaching note for product 9B20M006.Starting at €0.00
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Thomas Green: Power, Office Politics and a Career in Crisis
Sasser, W. Earl, Jr.; Beckham, HeatherCase HBS-2095-ELeadership and People ManagementTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a markStarting at €8.20
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Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-410S26MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must selec...Starting at €8.20
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The Promotion Process at Chung and Dasgupta, LLP (Spanish version)
Larkin, Ian I.; Huang, KarenCase HBS-917S29Leadership and People ManagementSupplemental Information on Jordan Ramirez and Casey Clark" (914-045). The cases provide a rich backdrop to explore issues around firm-specific human capital, and can also be used to discuss subjective performance evaluation, best practices when giving employee feedback, and careers at professional service firms.Starting at €8.20
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General Instructions (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S24StrategyV-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.Starting at €8.20
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Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S28StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Job Dissatisfaction and High Turnover at the Lima Plant (Spanish version)
Skinner, C. Wickham; Beckham, HeatherCase HBS-211S05Leadership and People ManagementWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Treadway Tire's plant in Lima, Ohio must confront strong job dissatisfaction and high turnover among its line foremen. The foremen are caught in the middle of an adversarial relationship between the union and management, and they must cope with the needs and interests of both. They also perceive limited oppo...Starting at €8.20
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Sizing Up the Active-Wear Market (Spanish version)
Tedlow, Richard S.; Beckham, HeatherCase HBS-317S01MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to ...Starting at €8.20
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Pondering Price Promotion (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-410S12MarketingPrice Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, CookwareStarting at €8.20
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Splitting Hairs in Product Positioning (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-412S20MarketingAfter three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence. Jackson Randall,...Starting at €8.20