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Basic Deal Structures
Frank, Mary Margaret; Hoffarth, AlexanderTechnical Note DARDEN-F-1862-EFinanceThis technical notes discusses three basic deal structures used to acquire another corporation. Asset acquisitions, stock acquisitions, and mergers under state law are the three common legal forms discussed.Starting at €8.20
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Differences between Financial Accounting and Tax for Valuation in M&A
Frank, Mary Margaret; Elmore, Frederick A.Technical Note DARDEN-C-2421-EAccounting and ControlThis technical note outlines the differences between financial accounting standards and tax law that affect the valuation of potential targets depending on the deal structure employed. Valuation models typically rely on financial accounting information to estimate the value of the deal; but tax laws, not financial accounting standards, affect the after-tax cash flows attributable to the deal. The note provides steps to determine a target’s tax b...Starting at €8.20
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JUST Capital - Teaching Note
Frank, Mary Margaret; Matos, PedroTeaching Note DARDEN-F-1844TN-EFinanceTeaching note for product F-1844TNStarting at €0.00
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Próspera: Partnering for Economic Development in Honduras
Frank, Mary Margaret; Holtz, Paul; Kelly, Dorothy C.Case DARDEN-F-1980-EFinanceErick A. Brimen’s vision was on the verge of reality. As CEO of Próspera LLC, an economic development platform based in Washington, DC, he had devoted years to fostering efforts to bring economic development and stability to a small region in Honduras. He had worked with government officials, scholars of economics and law, and local residents to develop a zone for employment and economic development (in Spanish, zona de empleo y desarrollo económ...Starting at €8.20
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Shri Mahila Griha Udyog Lijjat Papad: It's A Women-Only Business
Isabella, Lynn A.; Yemen, Gerry; Mattoo, Nirja; Venkatesan, Rajkumar; Wicks, Andrew C.Case DARDEN-OB-1091-ELeadership and People ManagementThe story of Lijjat offers an opportunity to challenge students to think about what a business is for. It can be used to explore students’ cultural intelligence starting point and discover what they need to learn from others who are different from them. The material lends itself to explore the concepts of missions, visions, values, strategies, and goals in the context of a highly successful business in India. For many years, members of the same f...Starting at €8.20
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Catalina Marketing Corporation: Developing a Retailer Value Proposition
Venkatesan, Rajkumar; Leliveld, IngmarCase DARDEN-M-0764-EMarketingThis case tracks the relationship between Catalina, a provider of customized coupons for consumer packaged goods manufacturers, and the Meijer Stores supermarket chain. An optional instructor-only multimedia product is available featuring top company executives talking about the co-creation of this new product with a major customer. Class discussion centers on the challenges of executing a co-creation initiative in business-to-business settings. ...Starting at €8.20
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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SVEDKA Vodka (B)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, IvyCase DARDEN-M-0775-EMarketingIn the second case of a three-part series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces, including changes to the distribution channels and additions to the product line. Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," the case presents opportunities to discuss pricing, target, dist...Starting at €5.74
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The Tata Nano: The People's Car (B)
Farris, Paul W.; Venkatesan, RajkumarCase DARDEN-M-0804-EMarketingIn the follow-up to the A case of the same name, this case reveals post-launch results for Tata's $2,500 car. Students learn about Tata's promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case series is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost s...Starting at €5.74
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Design of Price and Advertising Elasticity Models
Venkatesan, Rajkumar; Farris, Paul W.Technical Note DARDEN-M-0805-EMarketingThe marketing mix that a manager may deploy can affect the sales of a product and can be categorized under the traditional four Ps of marketing (product, price, promotion, and placement). But the perennial question managers face concerns the combination of these different marketing mix variables that will give them maximized sales, highest share, lowest inventory, or maximized margins. Quite often, these questions are answered by historical data:...Starting at €8.20