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Disrupting the Meat Industry: Tissue Culture Beef
Alvarez, Jose B.; Preble, MatthewCase HBS-515001-EMarketingDr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product-made entirely from muscle grown in his lab-to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had been taste tested live, with good results, and Sergey Brin, a co-founder of Google, had provided Post with much of the funding to make the burgers. The next step was to form an inde...Starting at €8.20
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelTeaching Note HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Starting at €0.00
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Chilli Beans: Peace, Love, and Sunglasses
Alvarez, Jose B.; Mackalski, Robert; Otazo, AndrewCase HBS-516020-EMarketingThis case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the U.S.Starting at €8.20
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Lipman: Vertical Integration in Fresh Tomatoes
Alvarez, Jose B.; Knoop, Carin-IsabelCase HBS-516053-EMarketingLipman, the largest open field fresh tomato grower and marketer in the United States, has been successfully pursuing an aggressive strategy of acquisitions over the last several years. End market consolidation in the retail space has driven vertical integration in the extremely competitive fresh tomato business, where farm gate prices have not changed in 30 years. The company is facing pressure from climate change, alternative uses for farm land,...Starting at €8.20
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Ocado Group: Ready for the Future
Alvarez, Jose B.; McLoughlin, Damien P.; Kindred, NatalieCase HBS-521061-EMarketingDescribes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.Starting at €8.20
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Grupo xito: Facing Colombia's Competitive Grocery Retail Industry
Alvarez, Jose B.; Larangeira, Carla; Buitrago, Jenyfeer Martinez; Moreno, Miguel DiazCase HBS-520043-ELeadership and People ManagementGrupo xito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medell n, xito had over the course of its seventy-year historStarting at €8.20
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Barbara Krakow Gallery (B): Art and the Pandemic
Alvarez, Jose B.; Lane, DavidCase HBS-521031-EMarketingUpdates (A) case by describing the early impact of the Covid-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic.Starting at €5.74
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Arcos Dorados: A QSR Recovery Plan
Reinhardt, Forest L.; Alvarez, Jose B.; Buitrago, Jenyfeer Martinez; Cal, MarianaCase HBS-721023-EEconomicsArcos Dorados-McDonald's largest independent franchisee, covering Latin America and the Caribbean (LAC)-faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDoStarting at €8.20
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Home Depot and Interconnected Retail (Spanish Version)
Alvarez, Jose B.; Ton, Zeynep; Johnson, RyanCase HBS-518S06Knowledge and CommunicationEn noviembre de 2011, pocos días antes de la fiebre de compras navideñas, el equipo de liderazgo senior de The Home Depot, Inc., (Home Depot), la mayor cadena de mejoras para el hogar del mundo, discute la mejor manera de navegar por el nuevo mundo interconectado de venta al por menor. Las tiendas de toda la junta se enfrentaron a un entorno que cambia rápidamente con la creciente aceptación de la venta minorista en línea que los clientes faculta...Starting at €8.20
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Molino Ca uelas: Serving Customers from Seed Development to the Kitchen Table (Spanish Version)
Alvarez, Jose B.; Cal, Mariana; Miguel, FernandaCase HBS-518S23Accounting and Controluelas Molino CA fue una empresa de alimentación integrada verticalmente con un sistema de gestión que le permitió innovar y crecer de forma sistemática. Con ventas de $ 2 mil millones en 2016, la empresa no sólo la harina producida, aceite vegetal y productos alimenticios envasados; También era dueño de una terminal portuaria, una planta de envasado y una División de Servicios de Agronegocios para apoyar a más de 8.000 productores agrícolas. CEO ...Starting at €8.20