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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (B)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-209-EInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
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Canonical Decision Making Situations - Exercise
Lewis A.; Heukamp, FranzExercise ADE-31-EDecision Analysis, EconomicsThis note regroups four typical decision situations that help to exercice DA techniques.Starting at €8.20
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Neuroeconomics
Panina O.; Heukamp, FranzTechnical Note ADN-268-EDecision Analysis, EconomicsThis note presents the new discipline of neuroeconomics. It gives an overview of the human brain and reports on scientific findings that relate neuroscience and economics.Starting at €8.20
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Miguel Castaño at Seat
Montoliu, A.; Ballabriga, A.; Torrents J.; Guasch J.; Heukamp, FranzCase AD-286-EDecision Analysis, EconomicsSales forecast for a car sector based on past sales and related macroeconomic data.Starting at €8.20
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Programming Business Models Through Digital Density (Portuguese Version, Brazil)
Zamora, JavierArticle ART-3013-PBInformation Technologies, Innovation and Change, StrategyThe exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected data and pinpoint the programmable elements of their value proposition. The author also high...Starting at €8.20
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Ceranz Bau AG
Guinand C.; Heukamp, FranzCase AD-301-EDecision Analysis, FinanceThis case describes the bidding decision of a construction company to build a river crossing and manage it during 30 years. The decision revolves around the right bidding strategy trading off the chance of winning and potential profit. Used as a teaching vehicle for project evaluation and auctions.Starting at €8.20
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BEMBI: A Modern Indian Culinary Experience - Teaching Note
Heukamp, Franz; Lee, Yih-TeenTeaching Note ASNT-10-EDecision Analysis, Economics, EntrepreneurshipTeaching note for the case: BEMBI. A Modern Indian Culinary Experience? ASN-44Starting at €0.00
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Tramsa Mobility en dificultades: enfrentándose a un ciberataque (B)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-209Information Technologies, Leadership and People ManagementEn verano de 2020, Tramsa Mobility, un transportista español que operaba varias concesiones de las administraciones públicas, fue víctima de un ataque de ransomware que amenazó seriamente la capacidad de la empresa para operar los miles de autobuses que daban servicio a algunas de las ciudades más grandes del país. El caso está dividido en tres subcasos, y describe cómo la empresa enfrentó la crisis, mostrando desafíos y dificultades distintas en...Starting at €5.74
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Tramsa Mobility en dificultades: enfrentándose a un ciberataque (C)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-210Information Technologies, Leadership and People ManagementEn verano de 2020, Tramsa Mobility, un transportista español que operaba varias concesiones de las administraciones públicas, fue víctima de un ataque de ransomware que amenazó seriamente la capacidad de la empresa para operar los miles de autobuses que daban servicio a algunas de las ciudades más grandes del país. El caso está dividido en tres subcasos, y describe cómo la empresa enfrentó la crisis, mostrando desafíos y dificultades distintas en...Starting at €5.74
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Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-PBInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20