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Amazon: Legal Woes, Crisis, and Resilience
Jyotsna Bhatnagar; Parul GuptaCase IVEY-9B21C003-ELeadership and People ManagementDuring the COVID-19 pandemic, Jeff Bezos, the chief executive officer of Amazon.com Inc. (Amazon), became the world’s richest person by adding US$6 billion to his net worth by the end of March 2020. While the worth of other billionaires was decreasing because of the unprecedented market volatility created by the pandemic, retail sales surged to a record level for Amazon. To meet the additional workforce requirements created by the sudden rise in ...Starting at €8.20
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Blue Apron: Has the Supply Chain Disrupter Been Disrupted?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1769-EService and Operations ManagementThis public-sourced case set in early 2022 explores the meal-kit-delivery service Blue Apron, a pioneer in the rapidly growing market of alternatives to shopping for food, meal planning, and cooking. Founded in 2012 by three entrepreneurs, Blue Apron sought to give people an easier way to get meals on the table without resorting to takeout or delivery: a box filled with exactly the right amount of ingredients for making creative and interesting r...Starting at €8.20