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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Blue Apron: Has the Supply Chain Disrupter Been Disrupted?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1769-EService and Operations ManagementThis public-sourced case set in early 2022 explores the meal-kit-delivery service Blue Apron, a pioneer in the rapidly growing market of alternatives to shopping for food, meal planning, and cooking. Founded in 2012 by three entrepreneurs, Blue Apron sought to give people an easier way to get meals on the table without resorting to takeout or delivery: a box filled with exactly the right amount of ingredients for making creative and interesting r...Starting at €8.20
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Rocket Internet: Rise of the German Silicon Valley
Bryan Hong; Dave TangCase IVEY-9B15M098-EEntrepreneurship, StrategyRocket Internet, a unique technology incubator based in Germany, invests in and develops startups in Europe and emerging markets that are versions of successful technology firms primarily located in the United States, such as eBay, Zappos, Amazon and Groupon. Fundamentally, the company seeks to reduce the uncertainty of entrepreneurial startup ventures by imitating proven business models and replicating them in other geographic regions. Rocket In...Starting at €8.20