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Coca-Cola European Partners. From the Iberian Peninsula to Europe (A) and (B). Teaching Note
Bernal Glez-Villegas, J.; García de Castro, A.; Ocaña Derqui, G.Teaching Note IIST-DGITN-289-E-290-E-ECorporate GovernanceSince the early 1950s and for almost 50 years, the Spanish bottler model for the Atlanta company, The Coca Cola Company, remained almost the same. In 2011, old sounds of merger resonated stronger in Spain driven by the economic environment, changes in the sector and the TCCC President. Despite initial rejections from shareholder families, in June 2013 eight Iberian companies merged to form Coca Cola Iberian Partners. Three years later it took pla...Starting at €0.00
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Coca-Cola European Partners. From the Iberian Peninsula to Europe (B)
Bernal Glez-Villegas, J.; García de Castro, A.; Ocaña Derqui, G.Case IIST-DGI-290-E-ECorporate GovernanceSince the early 1950s and for almost 50 years, the Spanish bottler model for the Atlanta company, The Coca Cola Company, remained almost the same. In 2011, old sounds of merger resonated stronger in Spain driven by the economic environment, changes in the sector and the TCCC President. Despite initial rejections from shareholder families, in June 2013 eight Iberian companies merged to form Coca Cola Iberian Partners. Three years later it took pla...Starting at €5.74
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Tesla Motors (Spanish version)
Van Den Steen, EricCase HBS-715S14StrategyIt had launched its first really mass-produced car-the model S-to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. Or was it not?Starting at €8.20
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Drivers of Value Creation (Spanish Version)
Van Den Steen, EricCase HBS-718S12StrategyEste documento presenta un conciso pero marco global para la creación de valor analizar y valorar las ventajas creación, es decir, superior capacidad de una empresa para aumentar la propagación (o hueco) entre el valor de su oferta al cliente (o DAP) y el costo proveedor (o WTS). (Si bien el marco se aplica más ampliamente, que fue desarrollado como un componente del marco de PVA.)Starting at €8.20
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Microsoft's Search (Spanish version)
Rivkin, Jan W.; Van Den Steen, EricCase HBS-710S03StrategyIn 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past; how Google has gained a dominant position in Internet search and advertising; and what Microsoft has done so far in its as-yet-unsuccessful effort to catch up with Google. The case then challenges students to construct a strategy th...Starting at €8.20
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La Estrategia y el Estratega Grandes Estrategias o Líderes Fuertes
Van Den Steen, EricCase HBS-714S24StrategyEste corto presenta el caso de una serie de breves relatos, observaciones y citas que desafiar a los estudiantes a reflexionar sobre el papel del CEO - y de creencias del CEO (posiblemente fuertes) y convicciones - de estrategia. Se centra especialmente en tres temas y sus implicaciones prácticas: 1) cuándo y por qué es importante que la estrategia refleja públicamente las creencias posiblemente fuertes) del CEO y gestión (; 2) si y cuándo desea ...Starting at €8.20
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Mayoral 2: El nuevo almacén de distribución (2021). Suplemento
Bernal Glez-Villegas, J.Case IIST-DGI-325-SStrategyTras una breve introducción a la empresa Mayoral y a su modelo de negocio (moda infantil, bajo pedido, multicanal —tiendas propias, tiendas multimarca, e-commerce—…), se describen sus Operaciones y las herramientas de planificación. El caso se centra en la construcción del nuevo almacén de distribución, Mayoral 2. Se explican sus almacenes de recepción de prendas y distribución de pedidos a los distintos canales, Mayoral 1 y Mayoral 2, describien...Starting at €8.20
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IKEA
Van Den Steen, Eric; Galor, AlonCase HBS-716458-EStrategyAt Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators-bright and capable young men and (mostly) women like Jieliang Hao-are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally-networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best pr...Starting at €8.20
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SoulCycle
Collis, David J.; Van Den Steen, Eric; Hartman, AshleyCase HBS-717454-EStrategyCo-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer requires an assessment of market or industry attractiveness and of SoulCycle's (potential) competitive advantage.Starting at €8.20
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The Rise and Rise (?) of Walmart (A): Battling Kmart
Casadesus-Masanell, Ramon; Van Den Steen, Eric; Elterman, KarenCase HBS-718431-EStrategyThis case, set in 1990, describes the history of Walmart and asks what competitive strategies Kmart might adopt in response to Walmart's success. It discusses the strategy and organization of both companies in terms of HR practices, store location, distribution, information technology, procurement, pricing, and company culture. This (A) case is the first in a multi-part series that goes on to describe the results of Kmart's competition with Walma...Starting at €8.20