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Analyzing Amazon's Move to Get Physical
Sam CinquegraniArticle IVEY-9B17TB03-EStrategyAmazon Go—grocery shopping without lineups and checkouts—is the latest in Amazon’s pursuit of new shopping experiences. Scheduled to open in 2017, Amazon Go will provide Seattle customers with the opportunity to shop for groceries without standing in line and then waiting while a clerk checks out groceries item by item. Instead, with a smartphone app and advanced technology, shoppers can take their items from the shelf and “Just Walk Out.” Amazon...Starting at €8.20
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The Business of Culture
Juan Luis SuárezArticle IVEY-9B15TD05-EMarketingCulture has long been considered marginal to the functional areas of business, but in the digital age culture is the new corporate interface. This article addresses common misconceptions about culture and suggests that we view it as information, while assuming that information makes and destroys communities. Firms must devise cultural strategies that allow them to deal with the communities that make up their ecosystem and take advantage of the di...Starting at €8.20
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Supplying Support for European Growth
Kamil J. MizgierArticle IVEY-9B16TA08-EStrategyCentral and Eastern European (CEE) countries like Poland face a threat to future prosperity — brain drain, especially in the area of logistics and supply chains, one of the key drivers of economic development in the region. As supply chains increasingly span the globe and compete on a greater scale, many firms have taken advantage of CEE supply markets. Global companies like Volkswagen and Amazon have established facilities in Poland, leveraging ...Starting at €8.20