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Analyzing Amazon's Move to Get Physical
Sam CinquegraniArticle IVEY-9B17TB03-EStrategyAmazon Go—grocery shopping without lineups and checkouts—is the latest in Amazon’s pursuit of new shopping experiences. Scheduled to open in 2017, Amazon Go will provide Seattle customers with the opportunity to shop for groceries without standing in line and then waiting while a clerk checks out groceries item by item. Instead, with a smartphone app and advanced technology, shoppers can take their items from the shelf and “Just Walk Out.” Amazon...Starting at €8.20
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Amazon's KiranaNow: The Indian Online Grocery Market
Tripti Ghosh Sharma; Satvik Chundru; Rashi Aggarwal; Aadya Gupta; Mayank SinghCase IVEY-9B17M038-EStrategyIn 2015, the Indian retail industry contributed around 10 per cent to India’s gross domestic product, and online retail had a growth rate of 85 per cent. In the same year, food and grocery made up 60 per cent of the Indian retail market, and the online grocery segment was estimated at US$600,000. To capture its share of this market, Amazon India launched its own online grocery arm, KiranaNow, with a marketplace model. As it set out to carve out a...Starting at €8.20
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Snapdeal.com
Tripti Ghosh Sharma; Dheeraj Tewani; Laksh Sharma; Amit Sharma; Naval ShevadeCase IVEY-9B16M019-EStrategySnapdeal.com had launched as a platform for online discount coupons, then revamped its business model in the evolving Indian e-commerce sector to become one of India’s largest e-commerce retailers. In India’s rapidly growing market, the major players jockeyed for the top position and used various business models and strategic initiatives. Now, the entry of Amazon into the industry challenged the market dynamics and Snapdeal.com faced challenges o...Starting at €8.20
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McKesson Corporation: Pharmaceutical Distribution Industry
George Athanassakos; Woojin Lee; Andy Seo; Derek Kang; Ton BuiCase IVEY-9B20N017-EFinance, StrategyOn October 27, 2017, the share price of McKesson Corporation and two other major US pharmaceutical distributors dropped by 7–12 per cent over only a few days. The stock price drop was fuelled by reports that Amazon Inc. had quietly acquired wholesales phaStarting at €8.20
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Julia Reka: Analyzing Put Options
Hubert Pun; Siddharth AiyarCase IVEY-9B15E001-ECorporate GovernanceIn 2014, an Amazon stockholder wants to decide the long/short positions for several put options that would result in the lowest risk at the best possible return on her stocks. In particular, she is looking to generate as much return as the status quo strategy where no put options are used.Starting at €8.20
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Gulabo Sitabo's OTT Debut: Disrupting Traditional Film Distribution
Amit Anand Tiwari, Samrat Gupta, Rohit Kumar SinghCase IVEY-W33832-EMarketing, StrategyIn 2020, the Indian film industry witnessed a significant rift between producers and exhibitors (cinema owners and multiplex chains) when the producers of the highly anticipated film Gulabo Sitabo opted for a direct digital premiere of the film on Amazon Prime Video, thereby bypassing a theatrical release. The decision angered exhibitors, who viewed over-the-top (OTT) platforms as threats to traditional cinema distribution. Concerns arose that ot...Starting at €8.20
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The Business of Culture
Juan Luis SuárezArticle IVEY-9B15TD05-EMarketingCulture has long been considered marginal to the functional areas of business, but in the digital age culture is the new corporate interface. This article addresses common misconceptions about culture and suggests that we view it as information, while assuming that information makes and destroys communities. Firms must devise cultural strategies that allow them to deal with the communities that make up their ecosystem and take advantage of the di...Starting at €8.20
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Chris Lee’s Investment Plan
Hubert Pun; Lana RaoCase IVEY-9B15E007-ECorporate GovernanceIn December 2012, a young worker in Toronto wants to invest $50,000 savings. He needs to decide the equity portfolio that will result in the lowest risk at the best possible return on his investment. In particular, he is looking to invest in Wal-Mart, IBM, Apple, Chevron and Amazon, all large U.S. corporations that have weathered the recent economic crisis and show growth potential for the future. He remembers learning about using efficient front...Starting at €8.20
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Rocket Internet: Rise of the German Silicon Valley
Bryan Hong; Dave TangCase IVEY-9B15M098-EEntrepreneurship, StrategyRocket Internet, a unique technology incubator based in Germany, invests in and develops startups in Europe and emerging markets that are versions of successful technology firms primarily located in the United States, such as eBay, Zappos, Amazon and Groupon. Fundamentally, the company seeks to reduce the uncertainty of entrepreneurial startup ventures by imitating proven business models and replicating them in other geographic regions. Rocket In...Starting at €8.20
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Mafiaboy
Derrick NeufeldCase IVEY-9B10E020-EInformation TechnologiesThis case opens with a fictitious yet common situation of a corporate executive who is uncertain how to respond to a distributed denial of service (DDoS) attack. It provides some anecdotes and statistics relating to DDoS attacks, and then briefly tells the story of Michael Calce, nicknamed Mafiaboy, who as a young teen effectively launched attacks that shut down companies such as Amazon, CNN, Dell, eBay and Yahoo! The basic DDoS process is explai...Starting at €8.20