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Board Diversity at Amazon (B)
Dey, Aiyesha; Atluru, AnuCase HBS-121013-EAccounting and ControlStarting at €5.74
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Naresh Kumra and the Amazon Debacle (A)
Bourgeois, L. J. IIICase DARDEN-S-0310-EStrategyThis case series follows CEO Naresh Kumra of JMATEK, an a global leader in evaporative air coolers and portable air conditioners. Although Amazon had been a major sales channel in the previous year, 2017 sales were down significantly, threatening a major new round of funding. The (A) case allow students the opportunity to troubleshoot new business sales in a growing digital marketplace, and the (B) case shows how Kumra applied both his Hindu back...Starting at €8.20
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Naresh Kumra and the Amazon Debacle (B)
Bourgeois, L. J. IIICase DARDEN-S-0311-EStrategyThis case set follows CEO Naresh Kumra of JMATEK, an a global leader in evaporative air coolers and portable air conditioners. Although Amazon had been a major sales channel in the previous year, 2017 sales were down significantly, threatening a major new round of funding. The (A) case allow students the opportunity to troubleshoot new business sales in a growing digital marketplace, and the (B) case shows how Kumra applied both his Hindu backgro...Starting at €5.74
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X Fire Paintball & Airsoft: is Amazon a Friend or Foe (B)
Zhu, Feng; Acocella, AngelaCase HBS-617047-EService and Operations ManagementThree years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire's suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MA...Starting at €5.74
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Nemus: Can Non-Fungible Tokens Save the Amazon Rainforest?
Ning Su; Labiba IslamCase IVEY-W34483-EInformation Technologies, StrategyIn March 2022, Nemus, an environmental planning, development, and sustainability consultancy based in Lisbon, Portugal, released a series of non-fungible tokens (NFTs) through its Nemus Earth initiative with the goal of supporting reforestation in the Amazon rainforest. The company purchased at-risk land in rainforests, created collectible NFTs, and used proceeds from the NFT sales to support reforestation and economic and social development in t...Starting at €8.20
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Amazon Shipping (A)
Alzamora, Miguel; Chirito, Juan Carlos; León, GonzaloCase PAD-TM-C-151Decision AnalysisUna empresa peruana que da servicio de transporte por barco por el rio Amazonas y el Océano Altlántico tiene una decisión difícil que tomar pues varios clientes le piden espacio en su barco para sacar/traer mercadería y no puede atenderlos a todos. La empStarting at €8.20
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Amazon 2018. Business Strategy and Financial Strategy - Teaching Note
Martínez Abascal, EduardoTeaching Note FT-112-EDescription of Amazon's business and financial situation based on Amazon's 2017 annual report. Comparatives with competitors. Analysis of Amazon's business and financial strategy.Starting at €0.00
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Sell Direct-to-Consumer or Through Amazon? (HBR Case Study and Commentary)
Teixeira, Thales S.Article HBS-R1902M-EStrategyFor a company that's trying to reach more customers, selling on Amazon might seem to be a no-brainer. But there are plenty of risks: A firm might get dragged into a price war with low-cost competitors, and Amazon, not the firm, will own the data on customers--and could use it to create its own competing products. In this fictional case study, the head of marketing at a young e-bike maker thinks through the pros and cons of selling on Amazon and o...Starting at €8.20
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Amazon, Apple, Facebook, and Google 2018
Deighton, John; Kornfeld, LeoraCase HBS-513060-EMarketingFour businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they seem to outside forces? What are the implications for the pace at which consumers go online? Amara's Law claims that we tend to overestimate change in the short run, and underestimate ...Starting at €8.20
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X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A)
Zhu, Feng; Acocella, AngelaCase HBS-617046-EService and Operations ManagementThree years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire's suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MA...Starting at €8.20