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Case

Cersa

By Munoz-Seca, Beatriz

Cersa es una empresa que ha sufrido un fuerte proceso de reconversión. Su director general se percata de que la nueva estrategia no está siendo asimilada y que existe un problema de comunicación e integración en los objetivos. (Also available in English).

Collection: IESE (España)

Ref: DP-74

Format: PDF

Number of pages: 12

Publication Date: Jan 1, 1990

Language: Spanish

Review date: Jan 1, 1990

What material is included in this case:

Other supplements

Description

Year: 1986

Geographic Setting: España

Cersa

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Cersa

What material is included in this case:

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Cersa

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